Newsletter: 3-Point Star Points Way to Better Partnerships ✨ ; Domino's Pizza Launches 20th Year Fundraiser for St. Jude 🍕; What Hippos Eat for Halloween Instead of Candy 🎃
In a recent issue of The Drum, UK Marketer Harry Lang used a simple 3-point star to define the potential benefits of cause marketing for each party: consumer, company, and cause. 🔒 (🔒 = Gated content, but I can email it to you)
According to Harry:
"It's about identifying a great fit and maintaining a shared commitment and balanced equity for both parties. The cause and the brand must share a common mission and objectives, and the audience (media and customers) must feel that the union is appropriate and not disingenuous."
When considering a potential partnership, look hard at Harry's star.
Is each party benefiting? Is the partnership authentic? Sincere?
As Harry explains:
"Building a relationship between your brand and a fitting charity can be extremely beneficial for everyone involved. Just make sure they and the audiences you represent can achieve a meaningful win, too."
It's simple...but not always easy, right?
✍️ Partnership Notes
1. Impressive. With just 18 locations, this business raised $170,000 in seven weeks for the local chapter of the Alzheimer’s Association. Of course, the company is New England-based.😎
2. Domino's Pizza launches the 20th year of its St. Jude Thanks and Giving campaign.
🤑 Marketing Your Cause
1. How the Humane Society connects emotionally through print and digital content.
"The issue’s visual storytelling approach made an impression on readers who donated more than $57,000 via the magazine’s business reply envelope alone."
2. Instagram habits are changing. What your nonprofit needs to do to stay effective.
3. The woman who records her podcast like a voicemail, the kind we used to leave one another before texting and social media. Smahht. It's informal and you sound like a friend. Maybe your nonprofit should give this a try.
😎 Cool Jobs in Cause
1. Director, Corporate Partnerships, United Way of Massachusetts Bay, Boston
2. Sr. Director, Corporate Sponsorships, Food Bank For New York City ($130k - $150k)
🧠🍌 Brain Food
1. The one-for-one model and four other things we thought would create a more equitable economy and what happened.
2. Great storytelling from Alzheimer's Research UK. [VIDEO]
3. America's favorite hippo family shows you what to do with your pumpkins after Halloween.🎃 BTW, hippo content rocks. This post has over six million views!
