Newsletter: Why You Need a No Click Social Media Strategy🖱; Engage for Good Acquired by Muneer Panjwani 🙌 ; Why Candy Corn is the Best Halloween Treat🏆
The second most popular article in my newsletter last week was on how nonprofits could use Instagram more effectively.
(You can see which article was #1 at the bottom of my newsletter.🦶I include this EVERY WEEK, btw.)
You loved it so much that I thought I'd give you more social media advice.
Don't include links in your social media posts.
Here's why.
Social media sites penalize users who include links in posts because it takes people off their platforms.
As content marketer Joe Pulizzi explains:
“If you leave consistent and compelling thoughts on these platforms without linking to anything, you’re generally rewarded. If you link to anything, you will be punished and literally get no visibility.”
The bottom line is you need a "no-click" social media strategy.
In the Content Corner newsletter, marketing smahhty Dennis Shiao suggested an approach for X/Twitter that you could tailor for other platforms.
(Dennis' steps were nicely summarized in the Content Marketing Institute's newsletter, which I highly recommend. Thanks, CMI. You know I hate writing unless I have to!)
Start with an article or other content that includes a set of industry experts.
Create an image for each expert with a name, title, and headshot.
Schedule a tweet that summarizes each expert’s advice.
Tag any of the experts who maintain an active Twitter account.
Don’t link to the article.
Spread out your tweets over a month or two.
I know what some of you are thinking. 💭
"Joe, a no-click strategy isn't necessary because I use LinkedIn, and they loveeee links."
Untrue.
Sprout Social explored this issue and concluded you should put links in the comments on LinkedIn.
Of course, there is a way around all this nonsense. Focus on building a subscribed audience via email - like I have! 😎
Interestingly, email is where marketers are putting their money right now.
✍️ Partnership Notes
1. Big news in the corporate partnership world! My friend and mentor David Hessekiel has SOLD Engage for Good, which includes the annual conference we all attend, to Muneer Panjwani, an expert in corporate-nonprofit partnerships.
This is excellent news for our industry. Muneer is an accomplished partnership expert in his own right, and I've admired his work for many years.
The best news is that David will be consulting with EFG through the Engage For Good’s May 2024 conference in Minneapolis, so we'll all get a chance to tell him what a groundbreaker he's been in the field and to thank him for the difference he's made.
I'm both happy and sad. I'll miss Big Dave! But any tears I shed will overwhelmingly be ones of joy and thanks for him, Muneer, and the community EFG serves.
2. Halloween flashback! This post is as relevant today as the day I wrote it: 4 Cause Marketing Lessons from Hitchcock’s Psycho.
3. Some solid advice on selling partnerships.👇
“The more important it is to meet your numbers, the more important it is to stop concentrating on your numbers and start concentrating on the clients’ numbers.”
- The book Let’s Get Real Or Let’s Not Play
🤑 Marketing Your Cause
1. 7 Reasons your nonprofit competitor was included in a story…but you weren’t. #3: You haven’t increased your visibility on your “owned channels.”
2. Show this to your boss when they say content marketing doesn't work for nonprofit partnership teams. Other B2Bs agree it does - and in a lot of different ways. Why wouldn't it work for you?
3. Should your nonprofit's ED be on social media? And if so, how? For one, use the "no-click" strategy I discussed above.👆Second...
"Although audiences look to leadership for professional insights, a mix of personal and corporate content tends to perform best. Success in this context means that the content is being seen and positively received by the people you want to reach. To achieve this, Williams advises leaders to get out of the mindset of a broadcast channel. “You have to respond, engage, converse with other people’s content and messages,” he says."
😎 Cool Jobs in Cause
1. Senior Account Director, Rocket Social Impact, Remote
2. Senior Vice President, Corporate Partnerships, United Way of Massachusetts Bay, Boston ($165k - $185k)
3. Account Manager, Partnerships, St. Jude Children's Research Hospital, Memphis
4. Director, Corporate Initiatives, Keep America Beautiful, Stamford, CT ($130k - $145k)
5. Senior Director, Global Corporate Partnerships, Global Citizen, NYC ($120k - $138k)
🧠🍌 Brain Food (Halloween Edition)
1. Candy Corn is the nectar of the gods, and I won't be responding to any candy corn hatred. 🎁 (🎁 = I'm a subscriber and am "gifting" you the article.) However, I would agree if you said this one candy surpasses it.
2. This is a fun Halloween slideshow I did years ago, but it has some timeless picks on scary movies and fundraising advice! Be sure to scroll down the page to see my choice for most frightening film!
Click on the image to see the slideshow.
3. The day after Halloween, officially the Day of the Dead, is a perfect time to watch a bat eating a banana.🍌🦇
Who knew bats could be so cute? My wife agreed, but she still won't let me put a bat box in the backyard.🙄
