Newsletter: 4 Things to Do When a Partnership Sours 😖 ; Cole Slaw for a Cause 🐓 ; Komen Shrinks the Pink 💕; This Store Stocks Only Purpose-Driven Products 😇
Last week I gave you five great costume ideas for Halloween. I also challenged you to share your own costume idea for cause marketers.
I got a bunch of suggestions and have declared two winners!
The first is Lindsay Ellis, Manager, Corporate Parnerships at Essilor Vision Foundation. This is the perfect costume for a cause marketer! It's a nod to the world famous Arctic Home campaign that Coca Cola launched with the World Wildlife Fund to save the polar bears.
The second is Amanda Ponzar, Chief Communications & Strategy Officer, Creating Healthier Communities. In homage to all the brand campaigns that encouraged Americans to vote this year, Amanda transformed herself into Captain VOTE America! She's a one-woman cause campaign!
Lindsay and Amanda will both receive Selfish Giving t-shirts! Sorry, Amanda. My Selfish Giving logo won't be as big as Captain America's shield on your shirt!
Thanks to everyone who participated!
✍️ Partnership Notes
2. Not every partnership works out. The team at Stellar Partnerships has some advice for when things go south. (They would know. They're based in Australia 🦘).
3. Not all partnerships involve companies - but they can still raise millions! Congratulations to the PA Association of Student Councils and the Four Diamonds Fund!
4. The Chronicle of Philanthropy is out with a new report on Fundraising in Uncertain Times. The future of corporate giving is a concern for some charities:
"Over all, 44 of the 95 nonprofits that responded to a question about corporate giving trends said they saw more corporate gifts in the first half of 2020 than in the same period in 2019. Twenty-six nonprofits said the number of corporate donations had stayed steady compared with last year, and 25 said it had decreased."
🤑 Marketing Your Cause
1. The Girl Scouts congratulated the new Supreme Court Justice — it didn’t go well.
2. My new go-to source for celebrity breaking news is...Meals on Wheels? What a scoop!
3. How to get big results from small content marketing teams. And let's face it, every nonprofit marketing team is small.
😎 Cool Jobs in Cause
1. Director of Corporate Partnerships, Thrive Scholars, Boston
2. Marketing & Strategic Partnership Manager, United Way, Albuquerque
3. Business Development Manager, Financial Beginnings USA, Oregon ($50k - $60k)
Do you have a partnership position you are trying to fill? Hit reply and share your job listing with me! I'm happy to post it here for FREE.
🧠🍌 Brain Food
1. Hive is an online grocery store that only stocks purpose-driven brands. [I can email this to you.]
2. Responsible companies should live up to the ancient Greek ideal of philotimy.
3. Komen shrinks the pink.
Have a question, comment or just want to say hi? Just hit reply or head over to Twitter.
