Newsletter: 5 Halloween Costumes for Cause Marketers🗽; Budweiser Launches Halloween Mugshots for a Cause🍺 ; Is ‘The Watcher’ Watching You? 😱
Man, I am wicked scary excited by all of the cause campaigns coming up this year. Aren’t you?!
With Halloween tomorrow, and Thanksgiving and the holidays just around the corner, it’s prime time for cause products, signature partnerships, point-of-sale fundraising and yep – Giving Tuesday. You probably have a few partnerships of your own waiting in the wings!
Nonprofits such as Wounded Warrior, Big Brothers Big Sisters, Be The Match, and the Arthritis Foundation all agree: now is the perfect time to measure the success of your year-end partnerships and to package them as great case studies to help you raise more money in 2020!
I’m partnering with the team at Accelerist to offer you an opportunity to build case studies around those end-of-year campaigns, and kick you off right into 2020! Here's how it works...
1. Pick a partnership. You can pick a current, future or even a past partnership (up to 300 days in the past - and not a day more!)
2. Analyze the partnership. This is where Accelerist will work its magic! They'll measure the earned and shared media surrounding the partnership and catalog all other media assets or stewardship activities that support the partnership. They'll even give you a valuation ($$$) of the partnership (think how much your boss will like that!).
3. Write up the partnership. This is where I come in. I'll combine what Accelerist uncovered with a kick-ass interview with the partner to produce a 500-word case study that will do what a good case study should do: LAND YOU MORE PARTNERSHIPS.
Think of it this way...
Impact Measurement + Case Study = More Partnerships
The total investment for this package is $3,400. That's a 20% off the normal cost of $4,250. Want a better price? Add 1, 2, 3 or more partnerships and watch the price go DOWN.
Are you ready to do your case studies the right way? Hit the reply to this email and let's talk!
✍️ Partnership Notes
1. Discount retailers are an excellent area of growth for corporate partnerships. Here's why they are one of the fastest growing retail sectors. Still, be wary of the bottom-feeders of the discounter world: dollar stores. They are quickly earning a bad reputation that could taint yours.
2. Love this from mom.❤️Carol Cone's 10 purpose principles. "#6. Use purpose as a filter to make decisions."
3. eBay aims to raise $50,000 for SCORE Mentors with a 'Holiday Jargon Jar' consumers can donate to on Twitter. Nice to see a cause marketing campaign involving da Twittah.
4. To build a deeper bond with truck drivers who buy their diesel engine oil, Mobil Delvac is teaming up with animal shelters like the Nashville Humane Association for Mutts4Trucks. The goal is to help long-haul truck drivers adopt shelter dogs to reduce loneliness on the road. [I can email this to you if you hit a paywall]
🤑 Marketing Your Cause
1. Costumed mugshots of real people who have been arrested for irresponsible drinking on Halloween is Budweiser's reminder to 'drink wiser' tomorrow. 👻🍻👻
2. The inside scoop on the marketing strategy of Bombas - yeah, the BOGO sock maker 🧦- has some nuggets of wisdom for nonprofit marketers. Pick a couple channels, build traction with an audience and focus on lead gen.
3. REI's #OptOutside will be #OptToAct on Black Friday.
😎 Cool Jobs in Cause
1. Vice President, Philanthropy, Dutch Bros. Coffee (Grants Pass, Oregon)
2. Development Manager, NPH USA (Minneapolis)
3. Brand Partnership & Experiential Marketing Specialist, Subaru of America (Camden, NJ)
Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link to the position.
🧠🍌 Brain Food (Halloween edition so like actual brains 🧠🔪)
1. I get it. You want to dress up as a cause marketer tomorrow night. It's this year's hot costume! But what exactly should you wear? Here are five costume ideas I shared in last year's Halloween newsletter.🤡
2. This guy totally stole my idea for what I want done at my funeral. [VIDEO] 😂⚰️
3. Hands down the scariest thing I've read this year that wasn't fiction. Is The Watcher watching you? 😳
Have a question, comment, or just want to say hi? Just hit reply or head over to Twitter.
