Newsletter: Influencer Marketing for Nonprofits 🤩 ; Meet the First Bee Influencer 🐝 ; Email is An Empathy Channel 💌
Influencer marketing is hot right now! Did you see that 600 YouTubers are teaming up with the Arbor Day Foundation to raise $20 million to plant 20 million trees? And they plan to raise the money before the end of the year! I bet they'll do it too because these YouTubers have millions of followers. But the real key is that they have influence with these people.
When I read about this I thought: "Man, more nonprofits need to be working with influencers!"
I immediately called Rocket Social Impact. SVP Jenn DeBarge Goonan has been doing influencer campaigns for two decades, and she's agreed to do a FREE webinar on November 14th at 3pm EST: How to Leverage Influencer Marketing: A Guide to Take Your Organization's Awareness to the Next Level.
During this webinar, you'll have the following questions answered!
1. What is influencer marketing?
2. Who can be an influencer? (This will surprise you!)
3. How can influencer marketing help my nonprofit?
4. How do I find the best influencers for my nonprofit?
5. How do I leverage influencers to get them to act on my behalf?
This webinar will be interesting, educational and fun. Best of all it's FREE. This webinar is limited to 100 people. Don't wait. Register now!
REGISTER: How to Leverage Influencer Marketing [FREE WEBINAR]
✍️ Partnership Notes
1. You could learn a lot about attracting corporate partnerships from the world's first "bee influencer," an Instagram account created by the Foundation de France. "B" 🐝has already scored a partnership with Ricola, the Swiss cough drop producer.
**Remember what I said back in September: Build an audience. Engage with that audience. Monetize that audience. Companies look for audiences to tell them what's good in the world!
2. Some people don't like charity checkout programs. Read this thread and note the misinformation that's being shared - like that companies get a tax credit for their customers' donations. Fake news! (BTW, hat tip to 1832 Communications for the heads up on this.) The key is to educate cashiers so they can address customer concerns.
3. Going to the laundromat with my mom was a big part of my childhood. Good times. I love how this nonprofit is working with over 300 local laundromats to provide free laundry service to low-income households.
4. The Arthritis Foundation's National VP of Corporate Partnerships, Nancy Stinson Harris, shares her advice on how legacy organizations can reinvent themselves with data [Sponsored Link]
🤑 Marketing Your Cause
1. The holidays are here! 4 ways to get your nonprofit's story told during the holidays.
2. People need to be reminded more than they need to be informed. How to use email to remind supporters of your upcoming events.
3. Another reason nonprofits should focus on email: it's the empathy channel. I can help!
😎 Cool Jobs in Cause
1. Assistant, Corporate Partnerships, Breast Cancer Research Foundation (NYC)
2. Brand Marketing Specialist, FIRST (Manchester, NH)
3. Paid Marketing Internship, WiredImpact (St. Louis)
Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link to the position.
🧠🍌 Brain Food
1. Should we be wary of companies that promote “buy one, give one” charity?
2. Nice writeup here on GoFundMe Charity. WiredImpact explains how this new fundraising and events platform might work and if it will be right for your nonprofit.
3. What young people mean when they say "Ok Boomer" to you. My son says it to me like 20X a day...🙄
Have a question, comment, or just want to say hi? Just hit reply or head over to Twitter.
