Newsletter: Now is the Time to Invest in Your New Business Team 🤝 ; Dealing with a CFO That Doesn’t Buy Corporate Purpose 🤨 ; 4 Ways to Further Your Nonprofit Career with Continued Learning 📈
Two things this week...
1. Join me and David Giagrando (pictured above👆) TODAY at 2pm EST for our Cause Docs clinic with Dan Cohen of Cause Partners. He'll be answering your questions on how to land lucrative corporate partnerships. Dan will be sharing his prescriptions on getting more meetings, asking powerful questions that advance conversations, overcoming objections and more! You can register here.
2. Our friends at Accelerist are out with part-one of a two-part report that will allow you and your org to get situated, geared up, and ready to tackle corporate partnerships in 2021! Part-one is available today! It summarizes the top five standout trends that defined profit-purpose partnerships in 2020. Download it here. [SPONSOR]
✍️ Partnership Notes
1. Want to succeed with corporate partnership in 2021? You need to amp up those new business teams, according to CMN's Maureen Carlson.
2. If you're looking for businesses that are thriving and would make good prospects, you need to watch Super Bowl LV. But also watch for brands that are skipping the big game and diverting funds to cause-related efforts, like this one.
3. Grocery chain Krogers is reviewing its list of nonprofit partners after it unwittingly supported a group that's "not aligned with the company's values."
4. If you've ever had a meeting with a company's CFO you've seen the face of skepticism when it comes to purpose. Share this article with him or her. It may help make your case!
🤑 Marketing Your Cause
1. How St. Jude Children's Research Hospital is future-proofing its mission by engaging a new generation. One strategy they're using is machine learning to find new audiences.🤖
2. How to use video in your email campaigns. #1 is critical!
3. Your brand is what your audience is saying about you online. Brands use to own the mass media, but now the masses are the media.
😎 Cool Jobs in Cause
1. Manager, Corporate & Brand Partnerships, Direct Relief, Santa Barbara, CA
2. Corporate Partnerships Sales & Activation Coordinator, Arizona Sports Foundation, Scottsdale, AZ ($47k - $64k)
3. Director of Partnerships & External Affairs, Women Moving Millions, NYC
4. Senior Corporate Relations Manager, American Cancer Society, Remote ($93k - $120k)
5. Senior Manager of Corporate Partnerships, Delivering Good, NYC ($74k - $80k)
Do you have a partnership position you are trying to fill? Hit reply and share your job listing with me! I'm happy to post it here for FREE.
🧠🍌 Brain Food
1. 4 ways to further your nonprofit career with continued learning. Also, watch for our next Learning Club! Megan Strand and I will be announcing the date soon.
2. Super Bowl advertisers spend $5 million for 30 seconds. There's a better use for that money.
3. You need to lose the "very" in your communications. This site offers alternatives. Of course, I just use "wicked."
Have a question, comment or just want to say hi? Just leave a comment below or head over to Twitter.
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