Newsletter: Company Donates Super Bowl Ad Money to Covid Support ๐ ; Should Audio be a Part of Your Nonprofitโs Marketing Plan?๐; 5 Best Nonprofit Marketing Campaigns of 2021 ๐
Despite my best attempts to snatch it away from him, Charlie isn't quite ready to give up his Christmas pillow! Smahht ๐ถ.
And I'm not quite ready to jump into 2022. See you next week!
โ๏ธ Partnership Notes
1. This brand will skip Super Bowl LVI this year and donate the money to Covid support.
2. Did you get a free ride home via public transit on New Year's Eve? You can raise your beer to this company.๐ป
๐ค Marketing Your Cause
1. This is a great thread on how to get more media coverage for your nonprofit. I've recommended these steps before, but it helps to hear it from someone else.
2. Opinion: Nonprofit brands can't be truly accessible until audio is part of the plan. I'm not sure I completely agree with this, but two things. First, I like that audio is a form of OWNED media (like your web site and email list). Second, ๐งโ๐is a powerful combo! Just remember that email always (ALWAYS) comes first.
3. Five of the best not-for-profit marketing campaigns to win The Drum Awards in 2021. I really liked #5: #Whamageddon.
๐ Cool Jobs in Cause
1. Sales Account Executive - Corporate Grantmaking, Blackbaud, Remote
2. Corporate Relations Manager, Boston Health Care for the Homeless Program, ($56,300)
3. Associate Director of Philanthropy - Corporate & Community Giving, University of Kentucky, Lexington, KY ($48k - $81k)
4. Director, Corporate Development, United Spinal Association, Queens, NY ($65k - $70k)
Do you have a partnership position you are trying to fill? Hit reply and share the job posting with me! I'm happy to post it here for FREE.
๐ง ๐ Brain Food
1. Some great suggestions here! These are the apps that behavioral scientists use in their own lives.
2. Check out NPR's Joy Generator. Try "Call of the Wild."