Newsletter: Top Social Impact & Partnership Trends of 2022 📈 ; Company to Staff: Get a Booster, We'll Give a Food Bank $100 💉; How Your Nonprofit Can Use QR Codes 🤔
Let's kick off the New Year right with a review of the top three social impact and partnership trends you and your organization need to know for 2022. 📈🥳
On Thursday, January 20th at 2pm ET, join me and Brittany Hill of Accelerist as we....
Explore the power of purpose and how it is shaping intrinsic and extrinsic motivations.
Highlight best practices and new forms of constituent and mission engagement.
Share new impact measurement trends and how nonprofits and corporations can work together to accomplish their impact goals.
Outline a proven and repeatable framework for identifying, cultivating, and closing corporate partnerships. (This is my fave! 🥰)
Are you ready to set yourself up for success in 2022? You won't want to miss this webinar!
✍️ Partnership Notes
1. Is your partnership team selling off-the-shelf campaigns instead of solutions to real business challenges? It's probably your boss' fault (isn't it always? 🙄).
2. Here's a pitch to companies. For every employee that gets boosted the company will make a donation to your nonprofit. Action-triggered cause marketing for the win! 🙌
3. Before Thanksgiving I wrote that nonprofits should be targeting local theater productions of A Christmas Carol as they frequently include a fundraiser for local organizations. Now is the time to be thinking of next December. Need some motivation? Ford's Theatre in Washington, D.C. raised over $22,000 for its nonprofit partner this past holiday season. Since 2009 they've raised more than $900,000 for area charities. That's a lot of turkeys for the Bob Cratchits of the world!
🤑 Marketing Your Cause
1. A guide to asking your supporters to identify their race, ethnicity, gender, or sexual orientation. The need is simple, people. If you don't know who your supporters are you can't market them to potential partners.
2. This bread company had a history of giving back, but hadn't bothered with social media. That all changed in one day on the icy roads of I-95 in Virginia.
3. Let's brainstorm some of the creative ways you could be using QR codes this year. For example, how about including a QR code in your print newsletter that sends supporters to your nonprofit's Spotify playlist? Or what about a QR code on a t-shirt tag that takes charity runners to a Flickr photo gallery full of event pictures?
😎 Cool Jobs in Cause
1. Director or Manager of Communications, Soccer Without Borders, Remote ($45k - $75k)
2. Gaming & Community Engagement Programs Officer, Children's Hospital Trust, Boston
3. Corporate Relations Officer, Kids In Crisis, Cos Cob, CT ($80k - $110k)
4. Assistant Director, Corporate Engagement, Fred Hutchinson Cancer Research Center, Seattle, WA ($39k - $55k)
5. Director, Corporate Development, United Spinal Association, Queens, NY
6. Corporate Giving Officer, Scholarship America, Saint Peter, MN ($66k - $91k)
Do you have a partnership position you are trying to fill? Hit reply and share the job posting with me! I'm happy to post it here for FREE.
🧠🍌 Brain Food
1. Read this story on the guy that's going to jail for scamming company matching gift programs, among other things.
"In one variation on the scheme, donors would solicit their companies for matching charitable contributions... [He] would then return all of the original amount to the donor while keeping the corporation’s matching funds.”
2. Sponsor sues to have name removed from event due to impending clown invasion.🤡I double dog dare you to not click on this link! It's impossible to resist!
3. I agree with Carl, the Metaverse is going to be cray cray. Think about the possibilities for cause marketing!
