Newsletter: How to be a Case Study Superhero 🦸🏻♀️ ; Corporate Giving Expert Pulls Back Curtain on In-Kind Donations 🪄; This Generational Group Controls Half of America’s Wealth 👴
Last week I told you about Corporate Partnerships Everywhere (CPE23) on Thursday, March 16th. Many of you responded and signed up for the only truly international conference on corporate partnerships.
🙌 🙌 🙌
This week I want to tell you about my session on case studies. It's titled Write a Wicked Awesome Case Study & Close More Partnerships.
🧙♀️🧹That darn musical Wicked has led the world to believe that "wicked" is a noun. It's time to teach them that wicked is an adverb!
Joining me for my presentation is Tasman "Tas" Cassim, Head of Partnerships at Black Dog Institute in Australia.
Tas and I just finished creating TEN CASE STUDIES for his organization. I'll explain why case studies are so wicked awesome, and Tas will share his real-world experience working with a crazy Bostonian fighting for good as a CASE STUDY SUPERHERO!!!
🚨🚨During our presentation, Tas and I will share five critical insights on case studies.
🙋♂️ What is a case study? It's certainly different from a testimonial and calling it a "study" is a disservice. I explain during my preso.
🙋🏻 Why are case studies so darn effective? We've got the proof here, folks. Case studies are the #1 form of content you need to create for your partnership program. Stop what you are doing and pay attention. We're going to save you a ton of time and energy.
🙋🏽♀️ Who should I write case studies on? Not every partnership needs a case study. You just need to write on the partnerships that ____________________.
🙋♂️ What questions should I ask the partner? We give you the seven questions to ask during a case study interview. I've personally tested and honed these questions over several years and writing 100+ case studies.
🙋🏻 How should I use the case studies? Sorry, folks. Case studies aren't like those gym memberships you bought in January that magically transformed your body without ever stepping into a gym.🥸
Seriously, creating case studies doesn't make a partner automatically appear.
Sad, right?
YOU HAVE TO USE THEM IN THE RIGHT WAY. We'll explain how smahht nonprofits use theirs, and Tas will explain how he plans to use his at Black Dog.
You want to attend this session, friends. It alone is worth the price of admission.
Act now, and when you use the code SELFISH15 at checkout, you'll save an additional 15%! But this is only good for a few more days, and then you'll have to pay the full price!
And superheroes never, ever pay the full price!
Joe, I want to wear lycra like Tas & be a case study superhero 🦸🏻♀️
✍️ Partnership Notes
1. Did you see Donald Trump touting his donation of Trump Water to the good folks of East Palestine, Ohio, last week?
"We're bringing thousands of bottles of water—Trump Water, actually. Most of it. Some of it, we had to go to a much lesser quality water. You want to get those Trump bottles, I think, more than anybody else."
The donation reminded me of a lesson that corporate giving sensei Curt Weeden taught me about in-kind donations: In-kind isn't so much kindness as it is a clevahh business decision - as Curt illustrates in his own very clevahh video .
After all, in-kind donations annually represent 25% of corporate giving in this country.
2. How to do cause marketing with a refrigerated transport service provider.
3. You know you are a cause marketing dork when you read that American Girl Doll has produced a ’90s twins set with accessories like Pizza Hut's Book It Set and you exclaim to your wife "That's so cool! Can I get it?"
Not familiar with this classic cause marketing program? Here are a few details.🙂
🤑 Marketing Your Cause
1. How one publication is attracting younger readers by focusing on four user needs: 'educate me,' 'keep me on trend,' 'give me perspective,' and 'motivate me.'
2. Three ways good visual branding supports nonprofits. #3 is the valuable one for us folks in partnerships: It differentiates you from competitors.
3. Yeah, you want your emails to get opened. But your #1 goal for sending emails should be to get the next email you send read.
😎 Cool Jobs in Cause
1. Vice President, Corporate & Institutional Giving, JDRF, Remote ($170k - $210k)
2. Director of Partnerships, Social Impact & Development, Understood.org, ($160k - $190k)
3. Director, Corporate & Foundation Partnerships, Project HOPE, Remote ($105k)
🧠🍌 Brain Food
1. An excellent slide to share with your major gifts team - in exchange for a few corporate leads, of course. Baby Boomers still control half the wealth in this country, but Gen X is gaining.
2. Sweet baby Jesus what is this.
3. Speaking of the J-man, I'm considering a career shift.
