Newsletter: Join Me at Corporate Partnerships Everywhere 🌍 ; A Vape Company Donating to a Cancer Cause? ACS Says They’re High 🤪 ; 20 Alternatives to ‘Please See Attached’ 📧

I'm excited to join Corporate Partnerships Everywhere (CPE23) once again! This year's theme is putting charities in the driving seat of corporate partnerships. I ❤️ that.

👉🏻 Here are four reasons why you should join me at CPE23 on March 16th.

🌎 Corporate partnerships are everywhere now. They are no longer just local or regional, or national. THEY ARE INTERNATIONAL. And this is the only truly international conference on corporate partnerships. Now more than ever, we must toss away our parochialism and learn from corporate partnership pros worldwide.

✍️ I'll be delivering a new presentation. It's appropriately titled: Write a Wicked Awesome Case Study & Close More Partnerships. I'll discuss all the major steps in case study development and why they are your #1 marketing tool.

🏆 CPE has a full agenda of actionable sessions. Visit this page and click on "Sessions." You'll be impressed!

🤑 This conference is wicked affordable. Right now, it's just 68 bucks and change. And if you use the code SELFISH15 at checkout, you'll save an additional 15%!

That's the rock-bottom lowest price to attend. It will never be cheaper than it is right now! The price goes up at the beginning of March.

The bottom line is this!👇

“Join us for workshops and presentations from an impressive line-up of international and expert speakers who will provide you with cutting-edge insights and proven advice on building corporate-charity partnerships that make a serious dent in your charity missions.”

✍️ Partnership Notes

1. A well-known Chinese vape company says it is donating thousands of dollars to the American Cancer Society to stop youth vaping. But ACS says it never agreed to the partnership and is ordering the company to stop.

2. I like the personal angle on this "case story" about the partnership between the USO and supermarket chain Harris Teeter, which has raised $12.5 for the charity and is USO’s most successful point-of-sale campaign to date.

"For Christian Emory, a current Harris Teeter employee, this is evident in her own experiences, as she has been positively impacted by the USO and Harris Teeter all her life – first as a military brat, then as a service member and now as a Harris Teeter employee."

3. Add this slide to your pitch deck. Despite economic uncertainty, 51% of employees surveyed would consider resigning if employers do not align with their own values.

🤑 Marketing Your Cause

1. Does your nonprofit have a hot take to share? Top communicators are increasingly taking to Twitter to explain, persuade, and clap back on thorny issues.

They are using Twitter for a good reason. 94% of U.S. journalists use social media for their jobs, and the vast majority favor Twitter, a Pew Research study found.

2. Writing "please see attached" in your emails just isn't good enough anymore. Here are 20 alternatives. I'm going with "The document I promised is included along with a delicious creme-filled donut."

😎 Cool Jobs in Cause

1. Director of Partnerships, Looptify, Los Angeles ($45k - $60k)

2. Senior Director, Corporate Cause Partnership & Business Development, Boys & Girls Clubs of America, Remote

3. Vice President, Strategic Alliances, First Book, Washington, DC

4. Corporate Partnership Manager, Dumb Friends League, Denver ($61k - $70k)

🧠🍌 Brain Food

1. The end of AmazonSmile Is an opportunity for nonprofits to revisit their values.

"AmazonSmile was not so much a charitable-giving program as it was an advertising scheme in sheep’s clothing. A marketing consultant quoted by the New York Times called it “incredibly clever and incredibly effective in bringing in new customers. … They ended up making all these grassroots charities into a referral source.”

So as no-cost marketeers for a megabillionaire’s empire, what did charities like mine give away...."

2. You already knew this, but let's reaffirm:  Boston accent ranked among ‘smartest sounding’ accents in America.😎

3.  Who was still alive the year you were born? For me, in 1967 it was Hellen Keller and Pablo Picasso. For my mom, who was born in 1931, the list included Henry Ford and Thomas Edison!