Get started with cause marketing from the comfort of your beach towel or chair. You'll raise six-figures in September!

I’ve been relaxing in my garden.

It's been a busy year and I'm looking forward to just hanging out - and gardening - in July and August.

I’m sure you're planning your own downtime.

But I bet you're thinking of September and all that money you have to raise from businesses. I know, the boss is on your back and it's only July. I used to have a boss, too, you know. I remember the drill.

But here's something the boss won't tell you: relax, chill. I got your back.

In this post, I'll guide you to six-figure success this fall.

Let's get started by laying the groundwork of what cause marketing is (aka fundraising with businesses).

Point-of-sale programs are the backbone of cause marketing, raising the majority of consumer donations each year. The dominating point-of-sale tactic is pinups.

One question I get all the time after I present on the different types of cause marketing tactics is “What’s a pinup? And where do I get them?”

The second question always cracks me up because I envision people searching for pinups in the aisles of Target or Walmart. I can hear them saying, “Where can I buy those darn things?!”

You can stop your search. You don’t buy pinups at a store. A printer makes them for you. Here are a few other things you should know about pinups....