Newsletter: Competing Caterpillar Cakes Spark Retail War for Charity 🐛 ; This ‘Vax-Tee’ Benefits a Great Cause 💉 ; The Era of Corporate Political Responsibility is Upon Us 😇
⭐️⭐️The Cause Docs 🩺 are back TOMORROW at 2pm EDT. Joining us are Nanette Fridman, President of Fridman Strategies, Inc. and Melissa Radin Goldstone, Founder of Freestyle Strategy.
They'll be answering your questions about how to finally get your board to help identify, cultivate and sell corporate partnerships.
Nanette and Melissa will be sharing their prescriptions on...
The role of partnerships in nominating and recruiting board members
Establishing a culture of philanthropy that starts with onboarding and continues with training
The #1 question to ask to engage your board in fundraising and partnerships
Leveraging your board’s networks
Board meeting must haves to keep fundraising and partnerships a priority
See you tomorrow at 2pm! Space is limited to the first 100 attendees.
✍️ Partnership Notes
1. This is the perfect t-shirt to wear for your vaccination appointment! Proceeds benefit the U.S. Bartenders’ Guild, which helps struggling bar and restaurant workers.
2. Sure, things here in the states are wound tighter than a cocoon, but nothing like in the UK where two retailers are egging each other over competing caterpillar cakes.🐛🎂 Thankfully, the emerging winners are the retailers' beautiful charity partners. (Hive five to my London friend and fellow partnership pro John Thompson for updates on this changing situation!)
🤑 Marketing Your Cause
1. Ok. You've decided to build an audience on Instagram. Great! But how do you get Instagram users over to your email signup form (which should be your ultimate goal)? Here are five strategies.
2. An article from Rand Fishkin that is worth a closer look. When choosing a marketing channel(s), visualize the curve and know what you are up against for each.
3. When it comes to marketing channels, I recommend Email + 1. My +1 is Twitter and I wish more of you would join me on the platform. Here's one great reason: it's where all the journalists are. Here are nine ways to connect with media pros on the platform.
😎 Cool Jobs in Cause
1. Associate Director, Corporate Alliances, American Association for Cancer Research, Philadelphia
2. Director of Corporate Community Engagement, March of Dimes, Los Angeles
3. Director of Individual & Corporate Giving, The New York Foundling, NYC ($59k - $79k)
4. Senior Director, Strategic Partnerships, Maryland Food Bank, Halethorpe, MD
5. Corporate & Community Relations Officer, Gleaners Food Bank of Indianapolis ($43k - $53k)
Do you have a partnership position you are trying to fill? Hit reply and share your job listing with me! I'm happy to post it here for FREE.
🧠🍌 Brain Food
1. Breaking: David Yarnold, CEO of National Audubon Society, who did some amazing things during his 11-year tenure that resulted in several noteworthy corporate partnerships, has resigned after complaints of a toxic workplace.😔
2. The era of corporate political responsibility is upon us.
Have a question, comment or just want to say hi? Just leave a comment below or head over to Twitter.
