Newsletter: Engage Your Board in Selling Partnerships 🤝 ; Red Nose Day Becomes Red Nose Year 🔴 ; Toms Shoes Plots a Comeback - But Without One-For-One 👟
The Cause Docs are back!
Joining us on Thursday, April 22nd at 2pm EDT are Nanette Fridman, President of Fridman Strategies, Inc. and Melissa Radin Goldstone, Founder of Freestyle Strategy.
They will be answering your questions about how to finally get your board to help identify, cultivate and sell corporate partnerships.
Nanette and Melissa will be sharing their prescriptions on...
The role of partnerships in nominating and recruiting board members
Establishing a culture of philanthropy that starts with onboarding and continues with training
The #1 question to ask to engage your board in fundraising and partnerships
Leveraging your board’s networks
Board meeting must haves to keep fundraising and partnerships a priority
Nanette Fridman brings 20+ years of experience consulting organizations on governance, strategic planning and fundraising, and coaching board leaders across North America. She has written two books on the subject, including Holding the Gavel: What Nonprofit Board Leaders Need to Know.
Melissa Radin Goldstone is a veteran of the cause branding field with a boat-load of agency experience. She puts her creativity and strategic prowess in helping nonprofits strengthen their assets to attract corporate partners.
You won't want to miss this appointment with Nanette and Melissa.
✍️ Partnership Notes
1. Red Nose Day will shift to Red Nose "year" in 2021. Walgreens employees starting this month will be wearing Red Nose masks to help generate interest in the campaign, along with signage in its stores.
2. Jersey Mike's blew their fundraising goal away on their "Day of Giving" on March 31st. Over 200 nonprofits will benefit from the fundraiser. Get to know the sub shop franchise owner in your area (because they pick the charities to support!).
3. Pubs are the new nonprofits. Check out this purchase-triggered program from Stella Artois.
🤑 Marketing Your Cause
1. Did you attend and enjoy the webinar on TikTok last week? It was so much fun! Still not sure if the platform is right for you? The success of the Sacramento History Museum may give you the push you need. And adult (ages 35-54) adoption of the platform is growing!
2. To market your event or nonprofit to a business, you need to know your audience. One way to learn more about your audience is focus groups. HubSpot explains how to run one.
3. How to "Amazon" your fundraising copy and be more persuasive.
😎 Cool Jobs in Cause
1. Director of Corporate Partnerships, Care, Atlanta ($65k - $87k)
2. Social Media Strategist, Media Cause, San Fran, Boston, DC, Atlanta ($45k - $70k)
3. Senior Program Officer, Cause Marketing, American Red Cross, Washington, DC ($96k - $130k)
Do you have a partnership position you are trying to fill? Hit reply and share your job listing with me! I'm happy to post it here for FREE.
🧠🍌 Brain Food
1. Toms Shoes is plotting a comeback - but without their one-for-one donations.
2. Opinion: black, brown, tan and golden makes GREEN 💸 ... and corporate America knows it.
Have a question, comment or just want to say hi? Just leave a comment below or head over to Twitter.
