45 Companies Share a Simple Message with Consumers: Follow the Frog

Sep 25

I've been a fan of the Rainforest Alliance since their famous "Follow the Frog" video in 2012.

This year they're back with another video. It's not as good as last year's, but it's still fun and spot-on.

The best thing about this campaign is that it's super-easy. Just follow the frog.

“The Rainforest Alliance’s little green frog is recognized by consumers worldwide as a symbol of sustainability and is an assurance that goods come from well-managed farms and forests that protect people, wildlife and the environment,” said Tensie Whelan, President of the Rainforest Alliance.

During Follow the Frog Week, the Alliance had more than 45 participating companies, including McDonald’s, Clif Bar, Reunion Island Coffee, Timothy’s and Best Western – encouraging consumers to support a healthy planet by looking for the Rainforest Alliance Certified seal and Rainforest Alliance Verified mark when they shop and travel.

For example, McDonald's in Australia - not sure if this is true for stores in the U. S. - uses 100% Arabica coffee beans sourced only from Rainforest Alliance Certified farms in Brazil, Colombia and Costa Rica. These beans meet the strict environmental and social standards set by the Rainforest Alliance.

Want to support a healthy environment? Follow the frog.