The Lazy Fundraiser's Guide to Raising Six Figures This Fall
Get started with cause marketing from the comfort of your beach towel or chair. You'll raise six-figures in September!
I’ve been relaxing in my garden.
It's been a busy year and I'm looking forward to just hanging out - and gardening - in July and August.
I’m sure you're planning your own downtime.
But I bet you're thinking of September and all that money you have to raise from businesses. I know, the boss is on your back and it's only July. I used to have a boss, too, you know. I remember the drill.
But here's something the boss won't tell you: relax, chill. I got your back.
In this post, I'll guide you to six-figure success this fall.
Let's get started by laying the groundwork of what cause marketing is (aka fundraising with businesses).
Cone Study: Cause Marketing is Wicked Popular
That's what Boston-based Cone has concluded in its most recent study: 2013 Cone Communications Social Impact Study.
Here are some highlights from the study:
Consumer demand for cause is at an all-time high