Shamrock Pinups Bring in the Gold for MDA

I started my fundraising career at the Muscular Dystrophy Association in 1993. In February, I'd load my car up with Shamrock pinups and delivering them to bars, restaurants, department stores and anywhere else that had customers and a cash register. At the end of March, I'd circle back around and collect the money. Even today, when Shamrock season rolls around I see all those pinups hanging in stores and I think: "Boy, lugging those pinups around was a lot of work!"

But they were also lucrative. I remember raising thousands of dollars in restaurants and bars that I never thought would raise a hundred bucks!

Today, Shamrocks are still surprising everyone and raising a lot of money. My jaw dropped last year when Lowe's Home Stores raised $7.6 million selling Shamrock pinups.

I wonder how they'll raise this year?