'Fish of the Day: August 28, 2006
- Skydivers Give Thumbs Up to KL Event. If you ever wanted to jump off a building AND help a good cause, this is the event for you. (The Star Online)
- Benefits of Supplier Diversity May Go Beyond 'Social Good'. Companies that partner with minority suppliers, investors and analysts see financial benefits. (WSJ)
- IRS Crackdown on Celeb Handouts Makes Good PR for Marketers. Charities also benefit as Gift Bags Get Regifted. (Adage.com)
- Wal-Mart Sees Profit in Green. Some recycling initiatives are helping retailer's bottom line. (WSJ)
- Words of Wisdom vs. Words from Our Sponsor. Free textbooks online, with one catch: advertising. (New York Times)
- Car Salesmen, Preachers and the Art of Persuasion. Darren kicks off a five-part series on what Lyman Beecher called "logic on fire". (Problogger)
- Mission Imperative for Star: Be Likable. Smart movie stars (and cause marketers) know that likability means more sales. (New York Times)
