The Selfish Giver: Book'em at Borders, Danno!

Do you remember the pride you felt as a child in owning a brand new book? I know I do.

Yet many children from low-income families have no new books at home or in the childcare centers they attend.

Fortunately, Borders and First Book are teaming up to give children from poor families the opportunity to read and own their first new books.

Present this coupon at the register of your nearest Borders or Waldenbooks this weekend and you'll get 10% off your purchase. Plus, 10% of your purchase will be donated to First Book so they can continue providing books to needy children in Boston, and across the country.