CauseTalk Radio Ep09: March of Dimes Stakes Claim to Cause Marketing with IMBORNTO
Don’t Miss an Episode! Subscribe to Cause Talk Radio in iTunes
In this episode of CauseTalk Radio, Megan and I talk to Chad Royal Pascoe, Vice President, National Strategic Alliances, March of Dimes about its new cause marketing platform Imbornto (I'm Born To).
This is an interesting new endeavor as it reflects a growing trend among nonprofits to own a particular month or season and to bundle advertising and other promotions for maximum impact. For March of Dimes it’s the time between Mother’s and Father’s Day.
qrcode.CTR09
Chad explains why everyone should be connected with March of Dimes and how companies can benefit from hitching their cause marketing efforts to this new effort.
I generally don’t recommend QR codes for web pages. You might as well use a plain old hyperlink. But if you’re planning to listen to CauseTalk Radio on the go, scan the above code with your mobile device and you’ll always have a direct link to our podcasts on iTunes.
