CauseTalk Radio Ep15: Does Cause Marketing Work? The Proof is in the Brand

In today's episode, Megan and I chat with Alexander Chernev, Professor of Marketing at the Kellogg School of Management, Northwestern University, about a new study on whether social goodwill sways consumer beliefs. Does cause marketing really allow companies to do well AND good? Find out the answer on today's show!

I generally don’t recommend QR codes for web pages. You might as well use a plain old hyperlink. But if you’re planning to listen to CauseTalk Radio on the go, scan the above code with your mobile device and you’ll always have a direct link to our podcasts on iTunes.

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Good Works! is a Great Book for Companies & Causes

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CauseTalk Radio Ep14: Cause Marketing, Cause Branding, CSR: What's the Difference?