CauseTalk Radio Ep29: Buy a Coke, Support a Cause with Coca-Cola's New Vending Machine

This week, Megan and I talk to Lori George Billingsley, Vice President, Community Relations for Coca-Cola on a new interactive vending machine that allows consumers to buy their favorite beverage and support a good cause.

Coca-Cola is testing the machines in its home city of Atlanta in a partnership with the American Red Cross.

Engaging consumers where they are and when they care is the future of cause marketing. Tune in now!