CauseTalk Radio Ep45: Share Our Strength Flexes Cause Marketing Muscle to Help Hungry Kids

Ever since reading Bill Shore's book Revolution of the Heart back in 1996, I've been a big fan of Share Our Strength, the Washington D.C. based anti-hunger organization. That's why it was such a great pleasure for Megan and I to speak to Chuck Scofield, Chief Development Officer of Share Our Strength, on today's episode of CauseTalk Radio.

Chuck has worked at the organization for almost as long as I've been a fan - 14 years!

Chuck takes us through the history of Share Our Strength and discusses its signature campaign, No Kid Hungry, and its ambitious mission to end childhood hunger by 2015.

Chuck also shares the background story on the nonprofit's successful cause marketing program that has it working with some of the biggest names in business: ConAgra Foods, Arby's, The Food Network, American Express and many others.

Share Our Strength is a great organization to learn from. They are mission driven, innovative and savvy cause marketers who know how to engage businesses in partnerships that are truly win-win.

Listen and learn. Tune in now!