CauseTalk Radio Ep58: Causes.com Gives Businesses an Online Spotlight

On this episode of Cause Talk Radio, Megan and I talk to  James Windon, Head of Revenue for Causes.

We learn a bit about the history of Causes.com (you may remember them as Facebook Causes) and how they effectively use technology to execute campaigns for social change. On the business front, Causes helps brands engage with individuals to take action online. They also measure those business results (something too many cause campaigns skip, in our opinion).

Tune in today and you may learn something about online engagement, cause marketing measurement or...possibly...why it's a bad idea to live next to me if you plan to grow corn in your front yard!