Newsletter: COVID-19 & Growth Strategies for Partnerships 🤝 ; Joann Craft Stores Open Doors for Mask-Makers 😷 ; Cowboy Museum Guard is Twitter’s Hottest Influencer🔥🤠
Today is the day! We have 200+ people registered.
At 2pm ET, Brittany Hill at Accelerist and I are presenting...
Future-Proof Your Partnership Program (and Your Nonprofit) for the New Normal
Brittany will be giving you a roadmap to help your partnerships survive the next two years. And I'll be showing you how to build an asset that will help you raise money NOT JUST FROM companies, but from individuals and foundations as well.
Looking forward to talking to all of you at 2pm today. SIGN UP HERE.
🦠 Responding to COVID-19
1. A frequently updated round-up on how brands are responding to the coronavirus (like McDonald's separating its arches! ⬆️).
2. This restaurant chain had a good idea to sell gift cards during the pandemic - with 100% sales being evenly distributed among their 4,500 employees, who have all been laid off. The owner is covering their health insurance through April. He explained the dire situation in this CNN interview
3. Journalist Judd Legum at the Popular Information newsletter has been focusing on corporate accountability during the coronavirus pandemic since March 9th. So far, Judd's written profiles on Darden, Kroger, Whole Foods, Publix, Spectrum and Amazon (which is bizarrely seeking public donations to pay workers' sick leave 🤯).
4. Yelp and GoFundMe have teamed up to add a "donate button" to business profiles on Yelp for locally-owned businesses with five or fewer locations.
5. Crafts chain Joann Stores is making all of its 800-plus stores available for up to 10 people at each location to sew masks and hospital gowns, offering sewing machines and supplies. Of course, machines will be 6-feet apart! The company also has special kits for customers who want to make masks at home.
🤑 Marketing Your Cause
1. The Cowboy Museum in Oklahoma is closed because of the virus so their head of security took over their Twitter handle. Now their Twitter following is blowing up! 💥🤠
2. According to Gmail, now is a great time to get rid of inactive subscribers on your email list(s).
😎 Cool Jobs in Cause
1. Manager, Corporate & Foundation Relations, St. Louis Area Foodbank (St. Louis)
2. Associate Vice President Institutional & Events Fundraising, CHOP Foundation (Philadelphia)
3. Senior Coordinator, Corporate Partnerships & Cause Marketing, NPCA (Washington, DC)
4. Manager, CSR Partnerships & Employee Engagement, NBCUniversal Media, (NYC)
Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link to the position.
🧠🍌 Brain Food
1. There's always a silver lining. These causes/nonprofits that are getting much needed attention during the pandemic. [I can email you this article]
2. The good folks at Rocket Social Impact 🚀are shining a spotlight on people, nonprofits and companies who are filling our collective good news cups through their extraordinary efforts. Add your favorites to this Google doc and you might be in next week's Good News Boost! [SPONSORED]
3. Round.boys is keeping me going.
Have a question, comment, or just want to say hi? Just leave a comment below or head over to Twitter.
