Newsletter: Future-Proof Your Partnerships for New Normal 🔮 ; Get John Haydon’s New Book ‘Donor Care’ 📘 ; Grow Your Twitter Following by 2000% 🤭
Make things better by making better things - Seth Godin
Three BIG messages this week...
1. Brittany Hill at Accelerist and I are teaming up to present Future-Proof Your Partnership Program (and Your Nonprofit) for the New Normal. Not only will you get a roadmap to help your partnerships survive the next two years, but we'll also give you a plan so you you raise more money NOT JUST FROM companies, but from individuals and foundations as well.
2. I can't believe my buddy, John Haydon, has been gone for over a month. Days before John passed, he finished his last book Donor Care: How to Keep Donors Coming Back After the First Gift. Please consider buying the book. If you follow John’s clear and concise “CARE framework” for donor communications, you’ll attract additional support from existing donors and see your retention rates improve significantly! All profits from the sale of the book will go to a fund to support John's teenage son.
3. Now is a great time to read our first book club read! The book is FREE.
🦠 Responding to COVID-19
1. Sponsorship during times of crisis [ARTICLE] [VIDEO]: cancelled events, postponing and refunds. Chris Baylis at the Sponsorship Collective guides you!
2. TODAY at 3pm (and again on March 28th): Events will be back and sponsors with them. Sharpen your skills now with my CharityHowTo.com webinar: How To Sell Event Sponsorships - A Step By Step Guide. This is a soup to nuts webinar! I cover everything from finding prospects to preparing your proposal to closing the sale.
3. Monday at 1pm (FREE Webinar): What you need to know about postponing and cancelling events.
4. A frequently updated COVID-19 resource list for nonprofits. Also, follow the hashtag #NPCOVID19 on Twitter.
🤑 Marketing Your Cause
1. The American Kennel Club is aiming to expand its audience with its first nationwide brand marketing campaign themed If It Barks, It’s AKC.
2. Daniel Vassallo grew his Twitter following from 151 in February 2019 to over 2,000 in one year. Want to build your following on Twitter? Follow his advice! - and follow up the article with this one on how the CIA is hitting its storytelling stride on Twitter.
3. Ready to jump into video during your time at home? I plan to try this: InShot, a great, FREE app to easily produce video for your content marketing needs right on your phone!
4. The Cincinnati Zoo is growing its digital audience while closed with a "Home Safari" series starring (who else!) Fiona the Hippo!
Sponsor 🤝
JOIN US FOR A BOOK LAUNCH PARTY 11AM TO 4PM ON FACEBOOK
😎 Cool Jobs in Cause
1. Strategic Partnerships Officer, Team Rubicon (Los Angeles)
2. Director of Marketing & Brand Strategy, Northern Illinois Food Bank (Geneva, IL)
3. Director, Brand Partnerships, United Way (Alexandria, VA)
Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link to the position.
🧠🍌 Brain Food
1. The best presentation I've seen on everything related to COVID-19. Focus on the facts.
2. The nonprofit of the future will be more niche - just like these churches that are geared toward cowboys, heavy metal lovers and surfers! Follow it up with this article on how to identify your nonprofit's audiences. [Can't read the WSJ article? I can email it to you.]
3. This made my day. A tiny owl gets adopted by a giant dog, and their bond is adorable.
Have a question, comment, or just want to say hi? Just leave a comment or head over to Twitter.
