Newsletter: Your EFG Conference Concierge is Here to Serve 🛎 ; Invisible Chips for a Cause 🪄; Stop Telling Everyone What You Do for a Living 🙄
Last week, I talked about my upcoming triumphant return 🎺🎺🎺 to the Engage for Good Conference next month and a special get-together I'm planning for people that sign up for the conference with this code:
👉🏻👉🏻 SGEFG 👈🏻👈🏻
(SG = Special Group!)
The bottom line is that you should register right now! You'll also save $$$ as rates go up at the beginning of May.
But what's stopping you?
I think I know.
You're wondering if you should go.
"Joe," you ask, "Will it be worth the time, energy, and money?"
👉🏻 👉🏻 Today, I want to address your concerns so you feel 100% excited and confident about attending the EFG conference next month.
⏰ Will it be worth your time? Absolutely. Here's why. Because the people that attend the EFG Conference are YOUR PEOPLE, they are just like you and trying to secure partnerships with companies. These attendees share your challenges, goals, and energy. Whenever I go to EFG, I feel like I'm visiting my second family. You'll feel the same way when you leave Atlanta next month.
⚡️💰 Will it be worth the energy & money? Going to a conference is a lot of work, and I know that not everyone is comfortable in crowds or meeting new people. You have to put on a happy face and keep it on, right?
Plus, attending a 3-day conference ain't cheap.
But what you'll learn at EFG will make it worth the effort and money.
Sure, they'll be my session on Thursday, and you know that it will be off-the-hook useful and fun.😎 (More on my session next week!)
But consider some of the other incredible speakers and sessions.
Chad Hartman from Boys & Girls Clubs of America and Dan Cohen 🥰 from Cause Partners will share specific, actionable tactics on preparing, executing, and following up on first meetings with prospects.
Perlman & Perlman’s Karen Wu and Vivienne LaBorde will be on hand to review the key legal requirements affecting corporate-nonprofit partnerships. Karen is wicked smahht and this is a must-attend session, people. It's like being handed a get-out-of-jail-free card in Monopoly.
CMN Hospital’s Julie Breckenkamp and Sarah Waters (a distant cousin, no doubt) are point-of-sale pros and will share everything they know about the subject and how to boost results.
Friends, these are just THREE of the programs at the EFG. There are dozens of sessions, programs, and functions to attend. Plus, don't forget all the networking!
I want to see you in Atlanta next month!
Still on the fence?
Hit reply to this email and tell me why. I'm happy to answer any questions you might have. We can even look at the agenda and map out which sessions you should attend to achieve your goals.
Is your boss not on board? No problem! Together, let's jump on a call, discuss the benefits of attending, and develop an action plan.
Are you worried about being at EFG and not knowing anyone? You'll know me! I'll introduce you to the gang, save you a seat, and even give you my dessert at lunch! 🍰
I promise this is going to be your best conference evahh!
Joe, I want you to be my conference concierge!
✍️ Partnership Notes
1. Invisible chips for a cause? An interesting example of how one restaurant is using a clevahh idea to raise money.
2. A great article to share with your prospects. 5 ways to recession-proof your brand with purpose. Make it even more relevant by adding your own examples for two, three, or all the points.
3. Wow, people are losing their minds over the Anheuser-Busch marketing partnership featuring transgender TikTok star Dylan Mulvaney. Here are the details. Nike's backing of Mulvaney and the LGBTQ+ community a few days later didn't go much better.
Interestingly, Anheuser-Busch's social channels went dark after the controversy erupted. But kudos to Nike for wading in and walking the walk on their commitment to inclusivity.
🤑 Marketing Your Cause
1. We are all producing more content for our partnership programs. But sometimes, we need to verify the information we're using. Here's a great list of verification tools. For example, did the Pope really wear that puffer jacket? There's a site that can answer that!
2. I forgot to share this last month. Operation Warm's March corporate partnership newsletter. Among other things, it links to a corporate partnership playbook and profiles three partners.
A regular newsletter is a great way to keep partners engaged and prospects informed during the important consideration stage of the partnership funnel. I didn't help OW develop their newsletter, but I'd ❤️ to help you with yours!
😎 Cool Jobs in Cause
1. Vice President, Corporate Alliances, American Diabetes Association, Remote ($142k - $165k)
2. Corporate Partnership Member, There With Care, Denver ($70k - $80k)
3. Sr. Associate Director, Corporate Partnerships, Children's Hospital Los Angeles, Glendale, CA
4. Director, Relationship Events & Corporate Initiatives, Alzheimer's Association, McLean, VA
🧠🍌 Brain Food
1. This is sad. A recent survey revealed that people think nonprofits are off-track and ineffective. And only 5% of people think a nonprofit has ever helped them out. WTH.
Nonprofits need to invest more time and money telling people what and how much they do. They can't afford not to. Is anyone listening?
2. Stop telling everyone what you do for a living. We need to stop defining ourselves by our work. We are so much more than that - or we should be.
A great example is Taman Cassim (OK, for some context here, Tas is head of corporate partnerships at Black Dog Institute in Australia). Check out what he can say when someone asks, "What do you do?" This is so much more interesting - and a powerful way to better explain what he does and why. Tas is one of the bravest guys I've ever met! 🦸♂️
