Newsletter: The Sea of Corporate Money Right in Front of You 🌊 ; The Psychology of Rounding Up for Charity 🔮; Referral Advice from a Milkman, a Dentist & an Accountant 🤝
“I do not know what I may appear to the world, but to myself I seem to have been only like a boy playing on the seashore, and diverting myself in now and then finding a smoother pebble or a prettier shell than ordinary, whilst the great ocean of truth lay all undiscovered before me.”
- Sir Issac Newton 🍎
I think David Hessekiel is on to something.😮
(I should say on to something AGAIN because it was 20 years ago that he was "on to something" and founded the ground-breaking Cause Marketing Forum, which is now called Engage for Good.)
As corporate partnership professionals we're always looking for opportunities to raise money from businesses. A corporate grant here. A cause marketing program over there. You know the drill. But the truth is there is a whole ocean of money RIGHT IN FRONT OF US that we're missing.
That massive sea of money is in CORPORATE EMPLOYEE MATCHING GIFTS PROGRAMS.
While nonprofits raise millions from matching gifts programs every year, they are only ankle-deep in what should be deep waters of opportunity. 🌊
Did you know that nonprofits are only claiming 10% of the matching gifts available??? Just think of that. Money is sitting in companies and earmarked for nonprofits but is going unclaimed. Crazy, right?
Forget swimming in this money. What if nonprofits just waded in up to their knees. How much more money would this mean for good causes??? We're talking thousands, maybe millions for your nonprofit...and BILLIONS for the industry.
That's what motivated David to create Boost Matching, Engage for Good's latest major initiative.
As part of the wonderful Engage for Good Conference I told you about last week, David is hosting the first one-day conference for business and nonprofit executives interested in improving employee giving programs on Tuesday, May 17th, the day before the start of #EFG2022 in Atlanta.
Make plans now to attend this valuable one-day conference. At my request, David has kindly extended early-bird pricing until Thursday, April 7th.
Learn More About BOOST MATCHING
✍️ Partnership Notes
1. The psychology behind rounding up for charity at checkout. Is one of the keys to success to partner with retailers that have friendly, well-trained cashiers?
"Another study on donating at checkout found that identifying with the person who’s asking for money also matters. People are more likely to donate if they like the service."
2. Linda and Sharon at Stellar Partnerships make a great point. Corporate partners can also be your competitors.
3. Folks, the possibilities for cause marketing are really endless. Job site ThisWay will donate $1 for every job posted up to $1 million donated to Creating Healthier Communities to advance health equity.
4. A milkman, a dentist, and an accountant teach you how to get referrals.
🤑 Marketing Your Cause
1. American Kennel Club, It Gets Better Project, and Natural Resource Defense Council show nonprofits how to use TikTok.
2. This article changed my mind on how to use Twitter for prospecting. If enough people click on this link, I'll do a blog post or Zoom call sharing my thoughts. Show this article some love if you'd like to hear more on how to use Twitter for prospecting. Believe me it works!
😎 Cool Jobs in Cause
1. Senior Associate, Corporate & Celebrity Partnerships, Oceana, Washington, D.C. ($69k - $92k)
2. Director of Corporate Partnerships, CodePath, Remote
3. Corporate Partnerships Manager, Feeding America, Chicago/Hybrid ($66k - $85k)
🧠🍌 Brain Food
1. Barstool Sports was founded right here in Boston, but I've never been a fan of their low-brow, arrogant content. Are they turning over a new leaf - or trying to hide behind it - with their new charitable arm Barstool Difference?
2. Bequests are critical to to your nonprofit (or at least they should be). They are so important to St. Jude Children's Research Hospital that they make a point to schedule "love calls" with donors. #brownchickenbrowncow
3. How your nonprofit can avoid becoming a Netflix docudrama.
