Newsletter: Are Your Corporate Partners Funding Putin’s War? ⚔️ ; After Two Years, EFG Conference is Back In-Person 🤝 ; What Triggers Corporate Action on Social Issues 🤔
Three things 🎶☘️🕒 this week...
🥳 Case study success story. A big shout-out to the gang at the National Park Foundation🏕 who did a great job creating a wonderful landing page to showcase the case studies I wrote for them. I love all the images and social media posts they included. Nice work, team!
Can I help write case studies for your partnership program? Just hit reply to this email and I'll share the details with you.
👏 EFG is back to in-person! Can you believe the Engage for Good Conference is celebrating its 20th anniversary this year? Man, how time flies! After two-years of virtual events, the conference will be in-person this year on May 18 & 19 in Atlanta. You can check out the amazing agenda and signup here.
👩👩👦 I'm proud that I have two moms. One mom raised me when I was a child. The other mom raised me when I was a new cause marketer and didn't know anything. She could have just kicked me out of the nest. Instead, she taught me how to fly!
The latter, of course, is Carol Cone, the 'Mother of Purpose'. 🥰
Her work largely done with me, mom has more free time and is out with her second Purpose 360 Podcast eBook. It includes 75+ insights from 26 podcast episodes with guests including Paul Polman, JUST Capital, Patagonia, Levi Strauss & Company, and Interface.
And just like mom's ❤️ it's 100% FREE.
✍️ Partnership Notes
1. Nice roundup here from David Hessekiel at Engage for Good on creative business responses to the crisis in Ukraine.
2. This augmented reality menu may be the future of how restaurants engage diners with causes they support.
3. As corporate partnership professionals we shouldn't work with companies that are funding Putin's war.🛑 It's heartbreaking to see all the "good" companies on this list.
"Like Reebok shoes? They’re being used to stomp on Ukraine. Authentic Brands Group, which also owns Aeropostale, Eddie Bauer, Brooks Brothers and Nine West, among others, is in the hall of shame...."
🤑 Marketing Your Cause
1. Not cause-related, but a fascinating look at of how the brands involved in the pickleball boom have scored with Baby-Boomers and are playing for a new audience. Your nonprofit could learn a few things about targeting different audiences.
2. The new Breastcancer.org web site is thinking beyond pink.
"Breastcancer.org has been designed not to induct you into a tribe, but to feel inclusive to anyone facing breast cancer—whether that’s as a patient or a friend or family member. Part of getting there was to make sure that men, who also can get breast cancer, felt as welcome as women."
3. How to turn your social media followers into donors. My suggestion: Move them over to your email list ASAP.
😎 Cool Jobs in Cause
1. Coordinator, New Business, Corporate Partners, National Park Foundation, Washington, D.C.
2. Manager, Corporate Partnerships, American Farmland Trust, Remote ($50k - $60k)
3. Associate Director, Corporate Relations, Museum of Science, Boston ($95k - $100k)
4. Project Lead, Corporate Partnerships, Susan G. Komen, Remote
5. Senior Director, Corporate Engagement, Planned Parenthood, Remote
🧠🍌 Brain Food
1. New research explains what triggers corporate action on social issues. The key is social authorization. This sounds like the permission my wife gives me to talk at parties.
2. Wait. The easy-to-use design platform Canva is worth $40 billion??? 😳 The company and its founders have some big philanthropic plans.
3. Everyone seems to be talking lately about the benefits of cold showers. 🥶🚿 Suffer from anxiety or depression? Turn that shower handle toward "C"! Want to drop some body fat? Try icing your love handles away in a cold shower! Has anyone tried this? What did YOU think?
