Newsletter: Influencer Marketing for Nonprofits 🤩 ; Why You Should be Targeting Directors Instead of CEOs 🎯 ; Are you a ‘Geriatric Millennial’? 😂
The Cause Docs are back! 🩺🥼
Joining us on Thursday, June 3rd at 2pm EDT is Lauren Lawson-Zilai, Senior Director of Public Relations & National Spokesperson for Goodwill Industries International.
Lauren will be answering your questions on how to identify and work with influencers.
She'll be sharing her prescriptions on...
Tools to help you pinpoint the the right influencer
The process of working with influencers from initial outreach to contract negotiations to payment
Lessons and learning experiences to be prepared for your future engagement with influencers
Lauren Lawson-Zilai is the founder of Goodwill Industries International’s influencer marketing program. The program saw a more than 200% increase on the organization’s Instagram account, generated a 10% engagement rate - well above the average industry standard - and a more than 30% conversion rate in turning prospects into Goodwill shoppers, donors and ambassadors.
When I surveyed readers last month, advice on identifying and working with influencers was the #1 requested clinic. You won't want to miss this appointment with Lauren!
✍️ Partnership Notes
1. Why your partner outreach should be targeting directors instead of the c-suite. Interesting perspective.
2. Hybrid events (and hybrid sponsorships) are here to stay. Do you agree?
3. The partnership person at a ballet organization makes a great point on pitching a potential partner on the audience they want as opposed to the one they already have. Fast forward to the one-minute mark.
4. When prospects are hesitant, remind them that - more than ever - their customers and employees are counting on them to save the world.
🤑 Marketing Your Cause
1. Does your nonprofit blog? Well, Twitter threads are the new blogging. A 15-step thread on how to do them right.
2. This is as important for nonprofits as it is for businesses. Now is the time to shrink your product offerings. "Your long-term goal for the brand will influence what to cut."
😎 Cool Jobs in Cause
1. Director of Partnerships, Special Olympics Oregon, Beaverton, OR ($55k - $65k)
2. Senior Corporate Relations Officer, The Home for Little Wanderers, Boston
3. Coordinator, Corporate Partnerships, Nature Conservancy Canada, Toronto
4. Manager, Marketing & Engagement; Manager, Institutional Partnerships, The Mission Continues, Remote
5. Strategic Partnerships Specialist, Wounded Warriors, Jacksonville, FL
6. Director, Institutional Relations, Museum of Fine Arts, Boston ($90k - $100k)
Do you have a partnership position you are trying to fill? Hit reply and share your job listing with me! I'm happy to post it here for FREE.
🧠🍌 Brain Food
1. Reading this made me angry.😡 You should be mad too!
2. This is hilarious. If you were born between 1980 and 1985 you're a...🥁..."geriatric millennial".
Have a question, comment or just want to say hi? Just hit reply or head over to Twitter.
