Newsletter: Influencer Toolkit for Nonprofits 🧰 ; The Power of Incentives in Cause Marketing 🍭 ; Pride Month Has a QR Code Obsession 😍
We had a great Cause Docs clinic on INFLUENCER MARKETING last week with Lauren Lawson-Zilai, Senior Director of Public Relations & National Spokesperson for Goodwill Industries International.
In addition to watching the replay, you should download these two valuable resources:
Lauren also recommended these tools:
Top-tier, end to end solutions (for robust budgets) include CreatorIQ , Traackr, and Klear.
Followerwonk can give your analytics for Twitter audiences
Onalytica can work with you to make recommendations on influencers to work with
Influencer.co, Mightyscouts, PeopleMap and Socialpeeks are great options for anyone needing help with the basics with a more economical budget. Additionally, Mightyscouts is much more campaign focused.
Some free tools to check out from these companies include the engagement calculators from Mightyscouts and Socialpeeks and the business profile from Influence.co, which allows any business with an Instagram account to claim their page and see what influencers in the Influence.co community are already saying about them.
Folks, Lauren really knows her stuff. This is a must-watch clinic on influencer marketing!
✍️ Partnership Notes
1. Cold Stone Creamery is bringing back a fundraiser for Best Buddies International that will reward customers who donate $1 or more with double My Cold Stone Club Rewards points on their entire purchase. The campaign reminded me that incentives work. The evidence is all around us.
2. If you crush your sales numbers every month, you're probably doing these seven things. #3 is key and will be important in the coming year.
3. Mmmm...😋Nestle Crunch 🍫for a cause.
🤑 Marketing Your Cause
1. Queer codes.
2. The hook, line and sinker method for writing a great introduction for your content.
3. You know I'm a big believer in email, but when it came to Gen Z, I always thought something else - maybe Instagram or Tiktok - would be better. Turns out I was wrong.🤭
😎 Cool Jobs in Cause
1. Director, Corporate Development, MADD, Irving, TX ($80k+)
2. Corporate Relations Officer, Museum of Science, Boston ($60k - $65k)
3. Vice President, Communications, Content & Marketing, Appalachian Mountain Club, Boston ($175k - $185k)
4. Director, Corporate Partnerships, Shedd Aquarium, Chicago ($70k - $92k)
5. Manager, New Business, Girls Who Code, NYC
6. Manager, Corporate and Foundations Relations, African Wildlife Foundation, Washington, DC ($100k - $140k)
Do you have a partnership position you are trying to fill? Hit reply and share your job listing with me! I'm happy to post it here for FREE.
🧠🍌 Brain Food
1. Have you tried Venmo for fundraising? Three ways it can take your fundraising to the next level.
2. How to get your employees to stop asking you every little question.🙄Reading this article to my yorkie, Charlie. 🐶
3. It's beach season! 🏖I'm following the lead of this French mom.
Have a question, comment or just want to say hi? Just leave a comment below or head over to Twitter.
