Newsletter: Will a Nonprofit’s Bet on Death be a Boon for Partnerships? 🤔 ; How Brands Gave Thanks on Veterans Day 🙏 🇺🇸 ; Why Your Nonprofit Needs an Explainer Video 🎬
Marie Curie, a UK-based nonprofit that runs hospices and supports people living with terminal illness, has launched Talkabout, a microsite to get people talking about everyone's favorite topic: dying and death. The site is resource-rich - even offering a downloadable set of playing cards to promote conversations around mortality.
On Twitter, I asked Meredith Niles, Executive Director of Fundraising & Engagement for the charity, if she had a specific audience in mind for Talkabout.
We were aiming for a broad audience (we think this is an issue that could impact anyone at any point in their lives) but we acknowledged that this was an issue that assumes greater salience as you age. So we focussed our testing and media buying on people 55+, with a slight lean towards women.
How will Talkabout raise more money for Marie Curie? I think there are three key opportunities.
💰Talkabout will introduce Marie Curie's mission to new donors and deepen its relationship with existing ones.
💰As the Talkabout audience grows, Marie Curie can generate revenue with ads. They should check out Cleveland Clinic's Health Essentials as an example of a nonprofit site that generates ad revenue.
💰Corporate partnerships are also an option with cross-promotional partnerships, sponsored content and events.
Build an audience. Engage with that audience. Monetize that audience (eventually with corporate dollars).
What are you doing to build an audience for your cause? Rocket Social Impact and I can help with our Cause Booster!
✍️ Partnership Notes
1. This CEO has some advice for companies that are waiting for the perfect cause marketing partnership.
2. Nice roundup here of cause marketing promotions for Veterans Day, including Dunkins new cause partnership with nonprofit A Million Thanks. Also, check out these two efforts from The Royal Canadian Legion that aimed at gamers who play war games like Fortnite.
3. Are you too small for a corporate partnership?🤔
4. Absolut, Sofar Sounds and One Warm Coat team up for bring a coat, see a concert.
🤝 Sponsor
REGISTER: How to Leverage Influencer Marketing [FREE WEBINAR]
🤑 Marketing Your Cause
1. Twitter Thanksgiving hashtags for [cause] marketers to use this month.
2. A nice example of creating a content asset for one specific audience. New York University's podcast, Where RA Now, builds affinity by reminding alumni (and current students) of the RAs in their own lives.
3. Why your nonprofit needs an explainer video and 17 videos to learn from.
4. Want to stay on top of trends in influencer marketing? Check out Influence Weekly. I read it myself every Friday! [SPONSORED LINK]
😎 Cool Jobs in Cause
1. Manager, Employee Engagement & Workplace Giving, International Rescue Committee (NYC)
2. Partnerships Manager, International Development, International Rescue Committee (NYC)
3. Corporate Relations Manager, Special Olympics (Seattle)
Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link to the position.
🧠🍌 Brain Food
1. Five reasons NOT to contact the donors of Facebook fundraisers.
2. Silicon Valley billionaires keep getting richer no matter how much money they give away. Why can't I have this problem?
3. Las Vegas created an excuse generator to get you out of family Thanksgiving dinner.🦃You're welcome.
Have a question, comment, or just want to say hi? Just leave a comment below or head over to Twitter.
