Newsletter: McDonald's Launches Round-Up for Charity at 14,000 Restaurants 🍟 ; Build an Audience for Your Cause with Free-Noting 🎤 ; Ten Ways to Sell a Great Idea 🤝
With both Christmas and New Year's falling on Wednesday this year, I'm taking the next two weeks off. Woo-hoo! 🎉Truthfully, it's going to be weird not publishing my newsletter. It will be interesting to see if I can actually relax and not publish something.
Watch for my newsletter in your inbox again on Wednesday, January 8, 2020.
In the meantime, enjoy this awkward holiday photo of me and my twin brother, Jeff. Isn't it a classic? But which one is me? Am I on the right or the left? Hmmm....🤔I'm not sure I even know!
Three end of year housekeeping items...
1. Do my emails look right when you open them? I always test them on my laptop and on my iPhone before sending them out. I want them to look perfect when you open them! But some readers have said they are not displaying correctly (e.g. disjointed text, oversized images). Is this the case with you? If so, could you hit reply and tell me (1) what's off and (2) what email provider you are using (e.g. Gmail, Outlook, etc.). Thank you!
2. I want to include more news from you in next year's newsletter. I love when you hit reply to my emails and tell me what's happening in your world. A new partnership, a job opening, something you did that worked really well, etc. Please continue to send these along. I'll be figuring out the best way to incorporate these into my newsletter!
3. I'm heading to Paris for a week to see my twin brother! Are you a Parisian who does cause marketing or corporate partnerships? I'd love to meetup and talk more about what's happening in France and on the continent in general. Just hit reply to this email!
Season's greetings and thanks for making 2019 a great one!
✍️ Partnership Notes
1. McDonald's launches Round-Up for RMHC at 14,000 restaurants nationwide.
2. Jeff Bezos is visited by three ghosts and stops being a Scrooge - as least for Christmas.🎅🏼🎄
3. This Mississippi hotel wanted to stand out from the competition, so it contacted its local chapter of the Humane Society.
🤑 Marketing Your Cause
1. There are many ways to build an audience: blogging, email, Instagram, etc. But what about by speaking for free? You most definitely can and there's a new podcast that addresses this very topic. It's called The Freenoter and it's great! (Of course it is because it's hosted by two Boston peeps!)
2. The state of New Jersey is building an audience with a Twitter handle that mixes government information alongside witty NJ jokes. Oh, and they also picked a fight with Delaware.
3. Whatever content channel you choose to build an audience, you have to include email. How to build an email list from your YouTube subscribers.
😎 Cool Jobs in Cause
1. Chief of Business Development, Nantucket Historical Association (Nantucket, MA)
2. Manager, Philanthropy and Social Impact, Tiffany & Co. 💍(NYC)
3. Director of Cause Marketing, League of Conservation Voters (Washington, D.C.)
4. Director, Community Relations, Washington Nationals ⚾️(Washington, D.C.)
Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link to the position.
🧠🍌 Brain Food
1. Do you have a great idea? Here's are 10 ways to sell it.💥
2. Greta Thunberg has something very important to teach you about how to talk about your cause.
3. It's the holidays! Have some fun. Watch these videos that poke fun at nonprofits and fundraising.
Have a question, comment, or just want to say hi? Leave a comment below or head over to Twitter.
