Newsletter: Top 10 Corporate Partnership Posts of 2019 🥳 ; 5 Resolutions for Corporate Partnership Managers🤞; Content Marketing Lessons from NASCAR 🏁
Happy New Year! Paris was great, and I was surprised that I actually enjoyed not publishing my newsletter.🤭
But it's time to get back to work!
To kick-off the new year, let's take one last look back at 2019. Here are the top ten most-clicked posts from my 2019 newsletters. Enjoy!
1. How Much Do Partnership Professionals Make in 2019? [INFOGRAPHIC]
2. Should Your Nonprofit Require a Minimum Revenue Commitment from Corporate Partners?
3. Burger King Teaches You How to Do Cause Marketing Wrong
4. Here’s What Companies Are Doing This GivingTuesday
6. Consumers Say Sponsorships Are Becoming More Influential in Purchase Decisions
7. How Busch Light's Donation To Children's Hospital Took Wrong Turn
8. Corporate Partnerships & The Law: Advertising Disclosures
9. How Corporate Foundations and CSR Need to Evolve to be More Effective Partners with Nonprofits
10. Engage for Good 2019 Panel: Something for Everyone: Attracting Diverse Industries to Your Cause
✍️ Partnership Notes
1. Great advice from partnership maven Maureen Carlson for 2020.⬆️ Here's the article on autonomous checkout she referenced in her tweet.
2. The UK team at Remarkable Partnerships shares five resolutions for corporate partnership managers. #2 is wicked smaht!
3. Yes, arts organizations can do cause marketing! Stop thinking it's only for causes that work with kids and puppies.
4. Employing giving is a hot topic for corporate fundraisers. But the median donation from employees is declining and the tech companies that manage these campaigns have created "a terrible system." [Can't read this article? I can email it to you.]
🤑 Marketing Your Cause
1. Using animated GIFs in emails is eye-catching and fun (like my animated GIF of the Eiffel Tower). But GIFs can be tricky because they are large files that don't always display quickly, which can leave subscribers frustrated. Here are 10 tips for using GIFs in email that definitely helped me!
2. How charity: water is using virtual reality for storytelling - and for raking in $2.4 million.
3. No, you don't have NASCAR's 🏁40-person content marketing team. But you could learn a few things from Ricky Bobby's content strategy: use star power when you can, focus on what's unique, power up for big events, etc.
😎 Cool Jobs in Cause
1. Director, Business Alliances, The V Foundation for Cancer Research (Cary, NC)
2. Development Manager, Urban Initiatives (Chicago)
3. National Manager, Corporate Partnerships, JDRF (NYC)
4. Assistant Director of Development, Corporate Strategies, MGH (Boston)
Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link to the position.
🧠🍌 Brain Food
1. Great list of 2020 CSR conferences. See you at Engage for Good in May. Thanks, Rocket 🚀Social! But, wait...
2. CSR is a sham...and so is the Business Roundtable.🤔
3. The new "Jerry Lewis Telethon" has already raised $75 million.
Have a question, comment, or just want to say hi? Leave a comment below or head over to Twitter.
