Newsletter: Re-Born on the Fourth of July 🧨 ; This is the New Long-Term CSR Priority 📊 ; 8 Questions to Ask Someone Besides ‘What Do You Do?’ 🤝
I'll keep things short this week as everyone is probably thinking about vacation time, fireworks and BBQs. I know I am! 🏖🧨🌭
Something to think about on Sunday...
On July 4, 1845, Henry David Thoreau moved into a one-room cabin he had built on the shores of Walden Pond in Concord, Massachusetts.
Thoreau wasn't seeking to live in isolation. Heck, he was only a half-mile from both the railroad and the main road into Concord. Rather, his move to Walden was a statement about who he was and what was important to him.
“I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived. ”
January is a popular month for resolutions. But the Fourth of July - the mid-point of the year - brings another chance to reflect on your direction, actions and commitments.
176 years ago Sunday, Thoreau struck his flag and made a declaration.
What will you declare on Sunday? It's never too late to chart a new course, begin a new creation or build a new world - even if it's only in your imagination.
“If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.”
The key is to begin. 🙌 🙌
✍️ Partnership Notes
1. Report: 100 CSR executives from 100 companies said this is the new long-term CSR priority. (See page 11)
2. The new rules of B2B lead generation. Here's one of several great points: "B2B salesforce needs to meet their potential customers where they are: online, primarily on LinkedIn and Twitter. As part of this effort, your salesforce must become recognized thought leaders in their fields and contribute to digital conversations in new and provocative ways..."
3. The next person to agree to a partnership with your nonprofit will probably be a Millennial. And because Millennials spend more time at the front end research than other generations, you should get busy on those case studies.
🤑 Marketing Your Cause
1. "No fundraising letter should ever go out again without a QR code pointing towards the donation page."
2. Small museums are killing it on TikTok...and it's paying off!
😎 Cool Jobs in Cause
1. Officer, Corporate Partnerships, Dana-Farber Cancer Institute, Brookline ($54k - $75k)
2. Associate Director, Employee Engagement and Workplace Giving, International Rescue Committee, NYC ($85k - $110k)
3. Corporate Partnerships Manager, GrowNYC, NYC ($70k)
Do you have a partnership position you are trying to fill? Hit reply and share the job posting with me! I'm happy to post it here for FREE.
🧠🍌 Brain Food
1. Apparently a great way to raise so much money in one day - so much that it crashes your web site - is to get a shout-out from a Reddit user.
2. Research: Companies shouldn't use donations as a way to increase productivity.
3. 8 questions to ask someone other than “What do you do?” I usually go with Buddy the Elf's "What your favorite color?" Sadly, it didn't make the list!
Have a question, comment or just want to say hi? Just hit reply or head over to Twitter.
