Newsletter: New Cause Campaign Calls Out Unfulfilled Promise of July 4th 😔 ; Best Content for Each Stage of the Funnel 🚀 ; 3 Partner Questions You Need to Answer Within 10 Minutes ⏱
The Fourth of July is over, but I'm still thinking about it because it really didn't happen here in Boston. The whole weekend was a disaster. We got five inches of rain and we set a new record low temperature for July 3rd.
Don't get me wrong, the gahhden ❤️❤️❤️ the rain, but did it have to fall on a holiday weekend???
Of course, events were cancelled due to weather.
Every year I try to attend a reading of Frederick Douglass' speech, What to the Slave is the Fourth of July? It was cancelled and moved to this Friday when the speech will be read at the newly refurbished Shaw Memorial that honors black Civil War soldiers. If you've seen the movie GLORY, you know the story.
This Fourth of July is yours, not mine. You may rejoice I must mourn. - Frederick Douglass
Do you believe that the Fourth of July is a time for reflection on America's past, present and future? If so, you'll enjoy learning about this cause marketing campaign: 400 Years at Half-Staff.
✍️ Partnership Notes
1. More than ever, prospects want you to get to your point. No long speeches.🙄 In ten minutes or less answer three questions.
2. You send that critical first email to a prospect and you get....nothing. Here are some ideas on what to do next.
🤑 Marketing Your Cause
1. I constantly tell nonprofits to focus on something specific with their marketing. Consider this guy. He focuses on toothbrushes. Just. Toothbrushes. 3.7 million subscribers on Youtube.🙃
2. The case for moving social media out of marketing and into donor care.
3. You want to create content for prospects, but what works best at each stage of the funnel? Here's the answer. Notice that case studies are best for mid and bottom funnel.
😎 Cool Jobs in Cause
1. Associate Director, Cause Marketing + Brand Partnerships, Nature Conservancy, Arlington, VA ($110k - $160k)
2. Corporate Development Manager, Trevor Project, Remote
3. Development Manager, Cause Marketing, National 4-H Council, Remote ($75k - $80k)
Do you have a partnership position you are trying to fill? Hit reply and share the job posting with me! I'm happy to post it here for FREE.
🧠🍌 Brain Food
1. How is your nonprofit changing donors' lives? Who can you help your donors become?
Have a question, comment or just want to say hi? Just leave a comment below or head over to Twitter.
