Newsletter: Red Lobster Picks First National Charity Partner🦞; The Top Tactic for Capturing B2B Prospect Data 📧 ; Is It Time to Start Ignoring Charity Navigator? 🧭
⭐️A programming note for tomorrow: We are RESCHEDULING the Cause Docs 🩺clinic with Good Scout. I'll be in touch soon with a new date for the clinic on The Importance of the DEI in Corporate Partnership Alignment. Thanks for your patience! 🙏
⭐️A big thanks to the 161 people who joined us last week for Brittany Hill's presentation on The Top 3 Social Impact & Partnership Trends of 2022. With a rating of 4.7 out of 5, attendees loved this webinar! 😍
Here's the recording from last week's webinar.
Here are the slides/report.
If you have questions about the webinar/report, just hit reply and I'm happy to answer them or will direct them to Brittany!
✍️ Partnership Notes
1. The best way to capture prospect data is an email opt-in form on your web site. Put one on your home web page, partnership page and case study pages. Don't just believe me. According to other B2B marketers, THIS WORKS!
2. Nail strip maker Color Street is partnering with March of Dimes. The partnership includes a one million dollar donation and two limited-edition nail polish strips, Precious Gift and Hold Me Close, to help start the conversation and raise awareness/$$$ for the cause.
3. Wait. Red Lobster🦞has been around since 1968 and has over 500 restaurants nationwide, but they didn't have a national charity partner until the day before yesterday?
4. Talk about leaning into your target audience... When you make your pro-choice views on abortion part of your profile on the dating app OkCupid, your “Pro-Choice” sticker triggers a donation to Planned Parenthood. Prediction: Not to outdone, dating app Christian Cafe will roll-out a temperance sticker to support the Prohibition Party.🍻
🤑 Marketing Your Cause
1. This woman is making government social media fun. No reason your nonprofit can't do the same. Start with @NJGov mantra: Educate, Empower, Engage.
2. When a brand logo is displayed in the inbox, recipients are “10% more likely to actually open the email, because they see which brand it is from, and they are more likely to trust it.” Ok, that sounds good. But how do you get your logo to show up in an inbox? Here's how to do it in Gmail. Not easy, but it could be worth it.
3. Are you not convinced that you need an email list? Read this. Are you convinced you should publish a newsletter but are wondering if you should do a LinkedIn newsletter? Read this.
😎 Cool Jobs in Cause
1. Director, Corporate Initiatives, Keep America Beautiful, Remote
2. Director, Global Corporate Partnerships, ChildFund International, Remote ($78k - $100k)
3. Director, Corporate Partnership Development, National Geographic, Washington, D.C. ($135k)
4. Manager, National Corporate Engagement, March of Dimes, Remote
5. Manager, Corporate & Foundation Relations, African Wildlife Foundation, Remote (110k - $140k)
🧠🍌 Brain Food
1. Is it time to start ignoring Charity Navigator?
2. Melting art with a message.
3. 'Hands off my vagina' for a cause.
