Newsletter: The Importance of DEI in Corporate Partnership Alignment 🤝 ; 5 Features of an Ideal Corporate Prospect 🤔 ; ‘Beers for Betty’ Raises Money for Animal Causes 🍻
Two great programs for you...
Tomorrow, January 20th at 2pm ET, join me and Brittany Hill of Accelerist as we review the top three social impact and partnership trends you and your organization need to know for 2022. 📈
Explore the power of purpose and how it is shaping intrinsic and extrinsic motivations.
Highlight best practices and new forms of constituent and mission engagement.
Share new impact measurement trends and how nonprofits and corporations can work together to accomplish their impact goals.
Outline a proven and repeatable framework for identifying, cultivating, and closing corporate partnerships. (This is my fave! 🥰)
Register for this FREE Webinar
The Cause Docs are back! 👨🏻⚕️👨🏻⚕️🩺
Joining us on Thursday, January 27th at 2pm ET are HilIiary Turnipseed and Charisse Brown Marcus from the social impact consultancy Good Scout.
Whether you are a one-person department or a team of ten, Hilliary and Charisse will be answering your questions on the importance of the DEI lens in determining corporate partnership alignment.
As your corporate partnership program grows, so does the demand for accountability and mission alignment. Hilliary and Charisse will help you determine the most critical internal conversations, perspectives that need to be examined and amplified, and how to enhance your research and evaluation practices as they relate to corporate partnership practices.
Both Charisse and Hilliary have deep experience working for and with nonprofits.
Before joining Good Scout, Charisse Brown Marcus spent over 14 years at Make-A-Wish America, including as national director of corporate alliances.
Hilliary Turnipseed is a Talent Inclusion Strategist, who works primarily with nonprofits, associations and early stage technology startups. Her areas of speciality include: inclusive hiring strategies, corporate DEI initiatives, and employee engagement best practices.
You won't want to miss this clinic with the Cause Docs!
✍️ Partnership Notes
1. What are the features of an ideal corporate prospect? The gang at Remarkable Partnerships in the UK suggests there are five. #1 is key. I'm convinced more and more that you need this more than anything else - and maybe shouldn't reach out until you have one.
2. I'm not a big LinkedIn user, but I found this helpful. I bet you will too. Nine little-known ways to find new prospects on LinkedIn.
3. Two prospects to put on your radar screen: Foxtrot and Big Lots. I hadn't heard of the former, but they are growing fast! Finally, I was surprised by this news on coffee shops. Is it time to revisit your local chain?
4. Uber is causejacking the #BettyWhiteChallenge. More news on Betty in Brain Food. ⬇️
🤑 Marketing Your Cause
1. Last week I shared a post on creative ways to use QR Codes. My friend Suzanne Graney, ED at Four Diamonds, replied and shared their annual report, which includes several QR Codes. Check out pages 5, 6, 9, and 11. I liked how they linked to different formats ranging from blog posts to video to audio. Nice work, Suzanne and team!
😎 Cool Jobs in Cause
1. Corporate Engagement Manager, Commonbond Communities, Saint Paul, MN ($72k - $100k)
2. Corporate Employee Engagement Manager, The Global FoodBanking Network ($69k - $78k)
3. Senior Director, Global Corporate Partnerships, International Rescue Committee, NYC New York City ($170k - $215k)
4. Corporate Gift Officer, Make-A-Wish, Chicago ($54k - $75k)
5. Corporate Relations Officer, Progressive Animal Welfare Society, Lynnwood, WA ($76k - $81k)
🧠🍌 Brain Food
1. Early last week I finished watching the Hulu series Dopesick, which dramatizes America's struggle with opioid addiction. Boy, did it make me feel sad, angry, and disgusted. But then reading over the weekend that nonprofits helped fuel the opioid crisis was like a second gut punch.😢🥊Great reporting from the COP.
2. Do you ever drop something in the recycling bin hoping it can be recycled - but you're pretty sure it can't? Yeah, me too.😬There's even a name for it: "Wishcycling." But it's bad, bad, bad for the environment.
3. Since 2019, the patrons of a bar in Wisconsin have been buying beers for Betty White in hopes that she'd show up one day and toast the town! This just wasn't any town. It had a special connection to Betty. Now the money will go to her favorite cause. "Beers for Betty" is a really nice story that I'm happy to email you if you can't access it!
RIP to a wonderful woman and actress.🙏
