Newsletter: Sponsorship Advice from a Dragster Driver🏎 🏁 ; Stacy’s Pita Chips Launches Cause-Related QR Codes on Bags👩💼; Small Businesses are the New Cause Marketing Partners 🤝
We have over 70 people registered for the Cause Docs Zoom call tomorrow at 2pm EST with Larry Weil, The Sponsorship guy!
Will you be joining us? We've gotten some great questions so far. They include:
Q. What is the best tactic to introduce our non-profit and the opportunity to potential sponsors? - Down Syndrome Association
Q. What is your recommendation for valuing our digital assets when pitching current partners in the new year? - Special Olympics
Q. How do we set the price for sponsorship and negotiate with corporate partners not knowing whether the event will be live/virtual/both? - Habitat for Humanity
If you're struggling to find a path forward with event sponsorships in the new year, you won't want to miss this meeting!
See you there! REGISTER
P. S. Don't forget that Larry will be spending a few minutes at the end of the meeting talking about his Digital Event Bag. It's a dedicated page for your event, made up of offers created by your sponsors. The bag is customizable, easy to use, and full of value for attendees.
✍️ Partnership Notes
1. Here's some research for your pitch deck. High-purpose brands will double their market value more than 4X faster than low-purpose brands
2. Race teams are using social media to recruit new sponsors. Maybe you should too. Follow this by re-reading my post on why partnership pros like YOU should be on Twitter.
3. Industry Overviews: Online Grocery Sales, Cough & Cold Medicine Manufacturing OTC [Open Access for 24 Hours]
4. When cause marketing is a partnership between big and small businesses.
🤑 Marketing Your Cause
1. File this under location-based cause marketing. New limited-edition Stacy’s Pita Chips bags feature a QR code that will direct consumers to nearby female-founded businesses.
😎 Cool Jobs in Cause
1. Sales Account Executive ($75k - $125k), Marketing Coordinator, Accelerist, Austin
2. Assistant Director of Development, Corporate Strategies, Mass General Hospital Boston ($53k - $90k)
3. Corporate Social Responsibility Director, Wana Brands, Boulder, CO
4. Director of Corporate & Foundation Relations, Rosie's Place, Boston ($80k - $100k)
5. Director of Corporate Community Engagement, March of Dimes, Atlanta ($68k - $90k)
Do you have a partnership position you are trying to fill? Hit reply and share your job listing with me! I'm happy to post it here for FREE.
🧠🍌 Brain Food
1. This is new from gang at Carol Cone on Purpose - and a great read for over the holidays. It's The Purpose 360 Podcast eBook. Within, are 75 actionable insights from 25 purpose leaders including Unilever, TCS, P&G, and more.
2. How the Nature Conservancy, the world’s biggest environmental group, became a dealer of meaningless carbon offsets.
3. National Food Bank Day and dozens of other major cause awareness dates for 2021.
Have a question, comment or just want to say hi? Just leave a comment below or head over to Twitter.
