Newsletter: Free Partnership Webinar Today 🆓 ; Are Vending Machines The Next Big Partnership Opportunity? 🧐 ; Your Fundraising Comms Should Create ‘Virtuous Circle’ 😇
That's how many people are attending today's webinar!
Join me, Brittany Hill of Accelerist and Brian Lim, of the MS Society of Canada at 3pm EDT TODAY for How to Build Partnerships in a Recession.
Plus, it's FREE! See you at 3pm.
✍️ Partnership Notes
1. The next big cause marketing opportunity is... 🥁🤖
2. A nice summary of research that shows that corporate activism is more than a marketing gimmick...but it's still selfish giving 😈😇. Haven't I been saying this for years?
3. I'm definitely seeing more purchase-triggered donation programs lately. But disclosures of how much is being donated and the minimum donation vary widely. Compare the disclosure on this campaign between Tiffany's and CARE ("100% of profits, minimum gift of $2M") with this program between Bogs Footwear and 4-H ("We are donating $5 from every sale") and this fundraiser between Denny's and St. Jude ("Hey, we're giving away some money").🙄
4. How this scrubs retailer stepped up to help frontline workers during the pandemic.
🤑 Marketing Your Cause
1. Andy Crestodina at Orbit Media makes the case for adding video to your content strategy. It's a twofer!
2. I think more nonprofits should be text messaging their supporters. Here are nine nonprofits that do it well. Will you be next?
3. Your fundraising communications should create a “virtuous circle” - a chain of positive events that reinforces itself.
😎 Cool Jobs in Cause
1. Corporate Partnership Manager, Little Free Library (Hudson, WI)
2. Corporate Development Manager, The Trevor Project (NYC or LA)
3. Cause Marketing & PR Manager, Bonnie Plants (Union Springs, AL)
4. Senior Manager, Cause Marketing, T-Mobile (Bellevue, WA)
5. National Corporate Relations Director, American Heart Association (Boston)
6. Senior Director, Corporate & Foundation Relations, Joslin Diabetes Center (Boston)
Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link to the position.
🧠 🍌 Brain Food
1. This nonprofit thought they were being safe by holding a virtual event. But participants still got sick from it.
2. How to ask for money during a crisis [Hit a paywall on this or any other article? I can email it to you.]
3. This week's gahhden photo is what peak summer looks like in my yard. It's that day when everything is just perfect. If you blink you might miss it! White shasta daisies, pink spirea, blue and purple hydrangeas bordered by yellow coreposis 'moonbean'. 🌕
Have a question (garden questions welcomed!), comment, or just want to say hi? Just leave a comment below or head over to Twitter.
