Happy Fourth of July! Because of the holiday I'm publishing an abbreviated newsletter this week.

I'll be back next week with a full newsletter. But as I'm in London the following week, you may see another abbreviated newsletter on Wednesday, July 18th. Try to be patient with me. 🙂

Two weeks ago I wrote about using Facebook to promote your corporate partnerships. I mentioned that in some states it may be illegal to promote your partnerships because of commercial co-venture laws.

That's not quite true, according to my supah-smaht friend and cause marketing lawyer, Karen Wu….

I don't leave Boston often, but when I do it's for two reasons. The first is to visit YOU to help with your your cause marketing campaigns. The second is to to go London! Did you know that I'm a yuuuge Anglophile?

That's why I'm heading to London next month and I want to meet you for a Cup of Joe! If you're interested in learning more, just hit reply. The first week of July I'll send you an email with a time and location. I'm staying near Westminster Abbey (I know, so touristy!) so it will be near or at my hotel…

Here's a fact for you. Corporate partners expect you to promote their partnership with your nonprofit. And they want that promotion done digitally. Your snail mail print newsletter isn't going to cut it.

To accomplish this for partners, nonprofits have two challenges…

Years ago I used to work for a chamber that hosted networking events. Members came to these events to meet new people. But that's not what happened.

People either talked to people they already knew OR to new people that were similar to them in occupation and/or status. Sales people would talk to sales people and CEO's would talk to other c-level executives. Watching this happen month after month, I concluded that networking events are a better place to catch up with friends than make new ones.

So what's a better way to meet new corporate partners?

Today on CauseTalk Radio, Megan and I talk to....each other! We share our plans for CauseTalk Radio. (Don't worry! We'll be back.) In other news, Megan and I also share our favorite shows of 2018.

What's our big news? Which shows did we choose? Well, you'll just have to listen to find out!

Since arriving in the U.S. in 2015, Red Nose Day has raised a whopping $145 million. Most of that money has come from red nose sales at Walgreens stores, which raised $20 million in 2017 alone. We interviewed Linn Jordan, Director of Retail Marketing for Walgreens, about its efforts on behalf of Red Nose Day back in 2016 and it's worth a listen.

A few key takeaways on Walgreen's successful fundraiser…

Today on CauseTalk Radio, Megan and I talk to Ryan Baillargeon, CEO of Toronto-based Grassriots about the European Union's General Data Protection Regulation (GDPR) and why nonprofits should be paying attention to it.

On the show, Megan, Ryan and I discuss…

The big news this week is that I'm at the Engage for Good Conference in Chicago Wednesday and Thursday. For cause marketing geeks like me #EFG2018 is like dying and going to heaven! It's that much fun!

Are you at the conference too? Or are you in Chicago (even for the day!)? I would love to meet you. I look like this guy --->>> That's me throwing down some wisdom at last year's conference. Super serious, right? 🙄You can meet me one of two ways…

Today on CauseTalk Radio, Megan and I talk to Chris Jarvis, Partner, Realized Worth and Executive Director, RW Institute, about a recent episode of the Freakonomics podcast entitled Does Doing Good Give You License to be Bad. The show makes some pretty serious claims about CSR programs that we examine and debunk!

On the show, Megan, Chris and I discuss…

The next time you're on a call with a partnership prospect I want you decide what kind of decision maker they are. I’ve decided that decision makers can be lumped into one of these three groups: Thinkers, Feelers and Deferrers. Most people are a combination of all three, but one style usually dominates. And that's where you want to double down on

🤓Thinkers: Thinkers are my favorites because they are most like me! They want to hear the rationale, the logic behind an opportunity and why it makes sense for their business. They like facts, figures, research, statistics, data and any other analytical information to drive their decision….

Today on CauseTalk Radio, Megan and I talk to Kate Hayes, Director of Direct Impact for Echoing Green about their unique efforts to spot emerging mid-career business leaders and invest deeply in their success to accelerate their impact in the social sector.

On the show, Megan, Kate and I discuss…

Are you attending the Engage for Good Conference in Chicago later this month? I hope you are because when it comes to cause marketing it's the biggest conference of the year! And the day before the official conference begins - Tuesday, May 22nd at 3:30pm - I'm hosting a Social Impact Mastermind to help people get to know one another and to share challenges and opportunities.

We already have over 60 people registered for the event so if you're attending the conference make plans to join me!

Today on CauseTalk Radio, Megan and I talk to Mike Esposito, Director of U.S. Marketing at household cleaning tools brand O-Cedar about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year.

On the show, Megan, Mike and I discuss…

New corporate partners aren't so much discovered as they are detected. This means they are already there - right under your feet like buried treasure! If you have individual donors to your nonprofit you have a new corporate partner somewhere in your ranks.

Folks, most people don't just inherit their wealth (bless you if you have). They have to work for it by either running a business or working for one. The key for you is to learn as much as you can about your donors so you can identify businesses that would make good partners…

Today on CauseTalk Radio, Megan and I talk to Adrienne Weil, Vice President of Partnerships at Partnership for a Healthier America (PHA) about how they approach corporate partnerships, cause marketing and measuring the impact of both.

On the show, Megan, Adrienne and I discuss…

Thanks to everyone who attended the virtual sponsorship summit last week. It was great! If you missed the summit be sure to listen to our interview with sponsorship guru Chris Baylis on CauseTalk Radio. Also, read the case study on Children's Miracle Network'sefforts to recruit sponsors for their dance marathon program.

That completes our second goal of the year, which was to learn more about how to raise more money with sponsorship. We're ready to tackle our third goal of the year, which readers identified via a survey back in January: how to identify and research corporate prospects….

Today on CauseTalk Radio, Megan and I talk to Pam Avesian, vice president at women's retailer Chico’s FAS, about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year.

On the show, Megan, Pam and I discuss…