CauseTalk Radio Ep23: Navigating Into the Cause Marketing Triangle with Incite

Today, Megan and I chat with Sarah Harris, Vice President & Founder of Incite, about her firms work with nonprofits and companies on cause marketing partnerships. We also discuss Incite's new whitepaper: The Cause Marketing Triangle: A New Approach to Cause MarketingFinally, Sarah talks about her recent trip to Africa and how it reinforced that cause always comes before the marketing.

Resources

Attuned to Radio: Is Your Nonprofit Getting Poor Reception

Join Incite at Advertising Week 2012

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Where to Look for Cause Marketing Opportunities