CauseTalk Radio Ep36: J.C. Penney Decks the Halls with Cause Marketing

Megan and I bring holiday cheer to the show today as we're joined by JC Penney's Vice President of Philanthropy, Miki Woodard.

We explore JCP's Holiday Giving Tour that's currently spreading Christmas joy from coast to coast, and how the campaign fits into JCP's larger JCP Cares cause initiative. The effort has raised a whopping $8 million for partner nonprofits since July.

Get into the holiday spirit by listening to today's episode and checking out the wonderful "Huggy Santa" video below.