Newsletter: Brands Supporting the Fight Against Australia Wildfires 🔥🦘; How to Develop Guidelines for Corporate Partnerships 🤝 ; Your 2020 Marketing Strategy is Fearless Alienation 😨
Thanks for the great start to 2020. After taking two weeks off, I was wondering if you folks would remember me. You did!😊
Open Rate is the percentage of people who opened my newsletter. Most newsletters are lucky to get 15 to 20%! My highest open rate last year was almost 60%.
Click Rate is the percentage of subscribers who clicked on an article to read. The industry average is 2.5%.
Clicks is the total number of links that subscribers clicked on. 1,000+ is a lot for a niche newsletter.
This year is off to a great start! 🙏I even added 73 new subscribers last week. Check out the many ways you can sponsor my newsletter in 2020.
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🚨Attention OUTLOOK email users.🚨Before the holiday vacation, I asked my subscribers if my newsletter looked as perfect when they received it as it did when I sent it. Many of you who use Outlook as an email provider replied that my emails look terrible in Outlook! 🙀I took up the issue with ConvertKit, my email service provider. Two updates:
1. We are working on a fix for this. I won't bore you with the details. But please be patient.
2. In the meantime, you can bypass a poorly formatted newsletter. Just click on the Selfish Giving logo at the top and you can read my newsletter on my web site! I publish it there at the same time I send my newsletter.
✍️ Partnership Notes
1. The folks at Porter Novelli/Cone compiled an excellent round-up of brands fighting the wildfires in Australia in its Friday newsletter. (Fun Fact: I got the idea of doing a curated newsletter from Cone. Thanks, gang! You should definitely sign up for theirs! I read it every week.)
2. DipJar, AmFund and I are doing an Ask The Expert webinar on January 22nd. Join us! It's FREE.
3. The four best and worst cause marketing campaigns of 2019, according to PR WEEK. Do you agree with this list?
4. I got a question last week on developing guidelines for companies that want to pursue a marketing partnership with a nonprofit. Of course, I asked the indefatigable Karen Wu of Perlman & Perlman for advice. Karen conceded that this was less of a legal question and more a strategic and ethical....but she still gave me two resources. Karen is the best! One from Doctors Without Borders. The other from World Wildlife Fund. Do you have a policy you'd be willing to share?
5. You know my hometown is Boston🦞❄️🖕and I love reporting on local cause marketing initiatives. Two caught my eye this past week. First, Boston's only t-shirt bakery, Johnny Cupcakes, is supporting Australia with an #AustraliaStrong tee. Second, my friend, Tom O'Keefe, runs a great organization called Stride for Stride, which buys running racing bids for those who can't afford them. Tom's goal is to make races more diverse and accessible. He shared with me all the ways footwear brand Saucony is supporting his efforts. Great work!
🤑 Marketing Your Cause
1. Your 2020 marketing strategy should be fearless alienation.
2. Journalists from ABC News, CNN, Slate + more on how to make your PR pitch stand out.
3. How to define your audience when making a podcast.
😎 Cool Jobs in Cause
1. Manager, Global Strategic Partnerships, Special Olympics (Washington, D.C.)
2. Corporate Philanthropy & Events Manager, AdventHealth Tampa (Tampa, FL)
3. Account Manager, Cause Marketing & Sponsorship, Susan G. Komen for the Cure (Dallas)
Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link to the position.
🧠🍌 Brain Food
1. This is worth ten minutes of your time [VIDEO] - and a great way to start the new year! Seth Godin on successful fundraising. "No one looks at the facts when they buy a chocolate bar. No one looks at the facts when they buy a car. No one looks at the facts when they make a donation."
2. Carol Cone pays tribute to a CSR pioneer. RIP Harold Burson.
3. New year, new job? The 51 best places to look for social impact jobs in 2020.
Have a question, comment, or just want to say hi? Just leave a comment below or head over to Twitter.
