10 Best Cause Marketing Promotions of 2013
2013 was a great year for cause marketing. I saw a lot of creative, interesting, successful and lucrative promotions.
In December, I reviewed my Pinterest boards and picked 27 special campaigns. Thanks to the help of my email subscribers, blog readers and Pinterest followers, I've narrowed the list down to the ten best cause marketing promotions of 2013....
Why Your Nonprofit Needs a Drone
Gosh, I've been waiting to use that title since I read about Amazon's new Prime Air drone service. I'm breathless at the possibilities. Drones can take my kids to soccer and lacrosse practices. A drone can fetch my coffee from Starbucks. Out of sugar for that coffee? How about a drone delivery of a packet of Splenda from my neighbor down the street....
And, yes, your nonprofit absolutely positively needs a drone. (Need a new coin canister for your register fundraiser? No problem. I'll fly them right over!) Of course, that's a few years away. But that doesn't mean you can't - TODAY - start thinking like an organization that plans to use a new, radical technology.