Newsletter: Everything You Need to Know About Virtual Sponsorships 😎 ; Special Olympics Asks Brands to ‘Put Your Ad Here’ 🏀 ; Bicycle Company Offers Reparation Pricing 🚲
We had so much fun at the Learning Club last week! We talked about personal branding and social impact career growth. 40+ people joined us.
I especially want to thank our special guest, Lisa Anastasi from the USO. She added so much to the club meeting and tackled all the tough topics around advancing your career.
Good news! You can watch the replay on the Facebook group page….
Newsletter: How to Grow Your Partnership Career 🌱; Beer Brand Honors RBG with ‘When There Are Nine’🍻; Nonprofit Content Marketing Should Help, Not Sell 🙏
I have some exciting news to share about tomorrow's Learning Club on personal branding and social impact career growth. To bolster our expertise on the subject - especially on the social impact career growth side - we've invited a special guest to join us.
Lisa Anastasi is Chief Development & Marketing Officer at the USO. She recently delivered a well received presentation for AFP Washington DC Metro Chapter titled Who's the Next Boss. It's all about how to get that next promotion. And why - YES! - you should be thinking about that promotion during a global pandemic…
Newsletter: Creative Examples of Benefits for Virtual Sponsors 🎁 ; OkCupid Wants You to be a VILF in November 💘 ; 5 Ways to Market Your Nonprofit in Age of Resistance ✊
First, join Doctors Waters and Giagrando (the Cause Docs!) for a FREE clinic that will address all your complaints, issues and problems around corporate partnerships. It's all happening tomorrow, September 24, at 2pm EDT.
Second, the next Learning Club meeting is next Thursday, October 1st at 4.pm. EDT. This month's learning club is all about personal branding and social impact career growth.
Third…
Newsletter: Join the Cause Docs for a FREE Partnership Clinic 🩺 ; Salvation Army Launches Kettle Fundraiser Two Months Early🎄; Patagonia Takes a Stand with 'Vote the A**holes Out’🏂
The doctors is in!!
I know what you're thinking, "Joe, you may know cause marketing, but there's no way I'm letting you treat my ailments."
On your physical ailments, we are in complete agreement: I can't help you.
But I can treat your complaints, issues and problems with corporate partnerships.
Admittedly, I can't do this alone. I need a colleague - a real supahstah in the field 🤩. That's why I've asked partnership guru David Giagrando to join me in the practice.
We're not real doctors, we're cause doctors (or Cause Docs!)👨🏻⚕️👨🏻⚕️.
Here's how it will work…
Newsletter: How to Become KNOWN in the World of Cause Marketing 🤩 ; Buy An Ice Cream & Tony Robbins Will Donate to Feeding America🍦; What Will Replace Face-to-Face Marketing Post-Covid? 🤔
"These are the times that try men's souls." 😱
Thomas Paine wrote these words during the American Revolution, but these days are equally trying - especially on the job front. Millions of people are out of work, and everyone I talk to is either looking for a job or working hard to keep and grow in the job they have.
The question is what is the best way for a person to stand out in a job search OR to distinguish themselves in their current job so they can continue to grow in their career?
Newsletter: Ben & Jerry's Launches Content Partnership🎙; Busch’s Beer for Dogs Benefits Animal Charity🍺 ; Getting Your Nonprofit’s Story Told During Election Season 🗳
👏👏👏A big thanks to everyone who attended our first Learning Club last week. As many of you already know, we switched the reading club to a learning club as the former wasn't attracting the following we had hoped for.
And, WOW, what a difference. We had 60 people for our club meeting last week on the future of retail.
And we had an excellent conversation!
The next Learning Club topic will be announced next week…
Newsletter: Biden Win Will Lead to Better, Bolder Partnerships 💙 ; You Should Run Your Nonprofit Like This Bike Shop 🚲 ; Why Businesses Must Help Build Trust in a Virus Vaccine 💉
Two things - one later today, the other tomorrow - that you won't want to miss!
1. Today at 2pm EDT, join Brittany Hill, CEO at Accelerist, Brian McKinney, VP of Operations at DonorDrive and Diane Palmer, Director of Corporate Relations at Blessings in a Backpack to discuss virtual assets that increase corporate revenue. This FREE webinar will feature a new innovative virtual employee engagement option from DonorDrive that can bring value to your corporate partners….
Newsletter: How to Do Social Distancing & Cause Marketing Right ✅ ; And Your Most Valuable Virtual Asset is… 🥁 ; A Pandemic Playbook for Medical Nonprofits 📒
Here's a question for you: Is employee engagement your most valuable virtual asset? 🤔
There are two ways to find out.
First, today on my blog, Brittany Hill (affectionally known 🥰as Brit-Bit at Selfish Giving HQ) at Accelerist has penned a post on this very subject. She discusses the benefits of employee engagement and three ways to develop it. You can read it here….
Is Employee Engagement Your Most Valuable Virtual Asset? 🤔[SPONSORED]
Employee engagement with social issues has become a must-have requirement to most profit-purpose partnerships because it’s just good for business. From profitability to greater consumer satisfaction, the measured impact that engaged employees can have on a business bottom line is undeniable.
They include…
Newsletter: The 2020 Virtual Events Research Report ✅ ; 5 Reasons to Over-Communicate with Your Audience (and What to Say) 📢 ; Should Nonprofits Invest in ‘Tiny Billboards’? 🤔
Two quick notes this week on COOL JOBS IN CAUSE (One of the most popular sections in my newsletter, especially these day!)
First, over the past few weeks, several readers have contacted me to advocate that I include salary information in my job postings. I think this is a good practice and reflects the larger trend of salary transparency that we're seeing around hiring.
Moving forward, I encourage you to submit positions with a salary or range of salary….
Newsletter: This Chain of Fabric Stores Takes Lead on Mask Policy 😷 ; Five Sources of Thought Leadership Content 🤓 ; What Deaf People Can Teach You About Virtual Communication 👀
I'm taking a few days off this week so I'm keeping this week's newsletter shorter than usual.
Happy August ⛱☀️and see you next week.
Newsletter: Charity Partnership Gone Awry May Topple Prime Minister 🇨🇦 ; Release the Kraken for Charity 🦑 ; Businesses Ramp-Up Round-Up Programs to Address Coin Shortage 🩳
Let's talk about the Read for Purpose Book Club 📚for a bit this week.
Whenever we announce our next book, hundreds of you click on the link to get the book. This is great, right? But when the day of the actual book club meeting arrives only a few of you show up.
This makes Megan and I sad - especially Megan. She openly wept at last week's book club meeting. It was really, really sad (and awkward). I even got a little weepy... 😉😂
Newsletter: Meet the Queen of Cause Marketing 👑 ; Mountain Dew, Country Time Cut Stimulus Checks to Causes 🏦 ; Time to Rethink the Humble Press Release ✍️
Tomorrow is our next virtual book club meeting! Join Megan Strand and me at 4pm ET (1pm PT) to discus How To Be An Antiracist by Ibram X. Kendi.
Register via this Zoom link to be part of the discussion. Or, watch the Facebook Live stream in our Read With Purpose group.
This is going to be a great meeting! Even if you haven't read or finished the book, join us. I guarantee you'll enjoy the conversation.
See you then! 📚
Newsletter: Free Partnership Webinar Today 🆓 ; Are Vending Machines The Next Big Partnership Opportunity? 🧐 ; Your Fundraising Comms Should Create ‘Virtuous Circle’ 😇
That's how many people are attending today's webinar!
Join me, Brittany Hill of Accelerist and Brian Lim, of the MS Society of Canada at 3pm EDT TODAY for How to Build Partnerships in a Recession.
Plus, it's FREE! See you at 3pm….
Newsletter: How to Build Partnerships in a Recession 🔨 ; It’s True! Virtual Events Can be More Valuable 💰; Are Value, Quality, Reliability More Important to Consumers Than Purpose? 🤔
Brittany Hill and the team at Accelerist did a little research and found that despite a devastating recession two-thirds of nonprofits plan to continue pursuing corporate partnership opportunities.
Does that include you?
If so, you'll want to join me, Brittany and Brian Lim, Director, Corporate Engagement, at MS Society of Canada at 3pm EDT on Wednesday, July 15th for How to Build Partnerships in a Recession….
Newsletter: How Shoppers Hear About Brand-Supported Causes 📣 ; Help for Partnership Professionals Looking for Work 💼 ; Aldi Sells Lemony Products to Benefit Alex’s Lemonade Stand 🍋
Are you a corporate partnership professional that's out of work? I want to try to help in two ways.
1. Let me know that you are looking. I've heard from many of you already and have forwarded several jobs to people - usually in advance of publishing them in my newsletter. I'd be happy to do the same for you. Just hit reply and tell me what you are looking for and include a link to your LinkedIn page so I can see your background.
2. Write a blog post or host a webinar with me. In speaking with different people, I've been really impressed with people's skillsets. Usually, they are very strong in one area, like account management, sales or marketing. I would love for you to share your expertise with my community in either a blog post and/or webinar. Just think about the opportunity….
Newsletter: Attorney Karen Wu Answers Your Questions on UBIT ⚖️ ; Dunkin Sells Masks for a Cause 🍩 ; Wendy’s Promised to Promote Black Voices on Twitter, Then Ghosted 👻
Two things this week!
1. The Social Impact Book Club members have voted and our next book is How to be an Antiracist by Ibram X. Kendi. While I've included the link to the book on Amazon, many readers wrote last week asking me to encourage people to buy the book from a local book shop. I couldn't agree more! I'm off to my local bookstore, Newtonville Books, to pick up my copy!
Want to join the book club? Here's the link to our Facebook group and info to when our next virtual meeting is being held!
2. My favorite corporate partnership attorney, Karen Wu of Perlman & Perlman, has completed the final part of a four-part series on the key legal issues you - my readers! - asked for in the Selfish Giving / Accelerist Partnership Law Survey you completed last year….
Corporate Partnerships & The Law: Unrelated Business Income Tax (UBIT) ⚖️
This is the final part of a four-part series on the four key legal issues you - my readers! - requested guidance on in the Selfish Giving / Accelerist Partnership Law Survey you completed last year.
Advertising Disclosures [Released 10/02/19]
Registration & Reporting Requirements [Released 12/4/19]
Contracts [Released 02/29/20]
UBIT [It’s here!]
Today, our legal expert, Karen Wu of Perlman & Perlman, is answering your questions on unrelated business income tax (UBIT)….