Joe Waters Joe Waters

Newsletter: 7-Steps to Deliver a ⭐️⭐️⭐️⭐️⭐️ Partnership Experience; A Framework for Speaking Up on Social Issues 📣 ; For Some the New MDA Telethon is Unwelcome News 🗞

Three things this week...

1. What's in a name? A big thank you 🙏to everyone who's written back over the past week to share how they want to be addressed in the salutation of this newsletter. It's nice to be on a first name basis with more of you!

2. Access to paywalled articles. Several readers pointed out last week that this article - which turned out to be the most clicked link in last week's newsletter - was behind a paywall. I often flag these posts and offer to email you the article. But last week I forgot! Awkward, right…

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Joe Waters Joe Waters

Newsletter: Coors Seltzer Launches Volunteer Program for Clean Rivers 🦦 ; How to Bypass Gatekeepers & Reach Decision Makers 🚥 ; Nonprofit Marketing Lessons From a Tiny Newsletter 🤏

I have a simple request this week. Hop over to your inbox and look at the salutation at the top of the email newsletter I send you ever week.

  • Does it include your first name?

  • Am I spelling your name correctly?

  • Do you prefer I call you by something else? (e.g. Pete instead of Peter)

  • Instead of your name, does it say "Dear, Cause Marketer"?

I want to make sure I'm getting the little things right! Hit reply to this email and tell me how I should address you every week….

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Joe Waters Joe Waters

Newsletter: Everything You Need to Know About Virtual Sponsorships 😎 ; Special Olympics Asks Brands to ‘Put Your Ad Here’ 🏀 ; Bicycle Company Offers Reparation Pricing 🚲

We had so much fun at the Learning Club last week! We talked about personal branding and social impact career growth. 40+ people joined us.

I especially want to thank our special guest, Lisa Anastasi from the USO. She added so much to the club meeting and tackled all the tough topics around advancing your career.

Good news! You can watch the replay on the Facebook group page….

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Joe Waters Joe Waters

Newsletter: How to Grow Your Partnership Career 🌱; Beer Brand Honors RBG with ‘When There Are Nine’🍻; Nonprofit Content Marketing Should Help, Not Sell 🙏

I have some exciting news to share about tomorrow's Learning Club on personal branding and social impact career growth. To bolster our expertise on the subject - especially on the social impact career growth side - we've invited a special guest to join us.

Lisa Anastasi is Chief Development & Marketing Officer at the USO. She recently delivered a well received presentation for AFP Washington DC Metro Chapter titled Who's the Next Boss. It's all about how to get that next promotion. And why - YES! - you should be thinking about that promotion during a global pandemic…

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Joe Waters Joe Waters

Newsletter: Creative Examples of Benefits for Virtual Sponsors 🎁 ; OkCupid Wants You to be a VILF in November 💘 ; 5 Ways to Market Your Nonprofit in Age of Resistance ✊

First, join Doctors Waters and Giagrando (the Cause Docs!) for a FREE clinic that will address all your complaints, issues and problems around corporate partnerships. It's all happening tomorrow, September 24, at 2pm EDT.

Second, the next Learning Club meeting is next Thursday, October 1st at 4.pm. EDT. This month's learning club is all about personal branding and social impact career growth.

Third

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Joe Waters Joe Waters

Newsletter: Join the Cause Docs for a FREE Partnership Clinic 🩺 ; Salvation Army Launches Kettle Fundraiser Two Months Early🎄; Patagonia Takes a Stand with 'Vote the A**holes Out’🏂

The doctors is in!!

I know what you're thinking, "Joe, you may know cause marketing, but there's no way I'm letting you treat my ailments."

On your physical ailments, we are in complete agreement: I can't help you.

But I can treat your complaints, issues and problems with corporate partnerships.

Admittedly, I can't do this alone. I need a colleague - a real supahstah in the field 🤩. That's why I've asked partnership guru David Giagrando to join me in the practice.

We're not real doctors, we're cause doctors (or Cause Docs!)👨🏻‍⚕️👨🏻‍⚕️.

Here's how it will work…

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Joe Waters Joe Waters

Newsletter: How to Become KNOWN in the World of Cause Marketing 🤩 ; Buy An Ice Cream & Tony Robbins Will Donate to Feeding America🍦; What Will Replace Face-to-Face Marketing Post-Covid? 🤔

"These are the times that try men's souls." 😱

Thomas Paine wrote these words during the American Revolution, but these days are equally trying - especially on the job front. Millions of people are out of work, and everyone I talk to is either looking for a job or working hard to keep and grow in the job they have.

The question is what is the best way for a person to stand out in a job search OR to distinguish themselves in their current job so they can continue to grow in their career?

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Joe Waters Joe Waters

Newsletter: Ben & Jerry's Launches Content Partnership🎙; Busch’s Beer for Dogs Benefits Animal Charity🍺 ; Getting Your Nonprofit’s Story Told During Election Season 🗳

👏👏👏A big thanks to everyone who attended our first Learning Club last week. As many of you already know, we switched the reading club to a learning club as the former wasn't attracting the following we had hoped for.

And, WOW, what a difference. We had 60 people for our club meeting last week on the future of retail.

And we had an excellent conversation!

The next Learning Club topic will be announced next week…

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Joe Waters Joe Waters

Newsletter: Biden Win Will Lead to Better, Bolder Partnerships 💙 ; You Should Run Your Nonprofit Like This Bike Shop 🚲 ; Why Businesses Must Help Build Trust in a Virus Vaccine 💉

Two things - one later today, the other tomorrow - that you won't want to miss!

1. Today at 2pm EDT, join Brittany Hill, CEO at Accelerist, Brian McKinney, VP of Operations at DonorDrive and Diane Palmer, Director of Corporate Relations at Blessings in a Backpack to discuss virtual assets that increase corporate revenue. This FREE webinar will feature a new innovative virtual employee engagement option from DonorDrive that can bring value to your corporate partners….

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Joe Waters Joe Waters

Newsletter: How to Do Social Distancing & Cause Marketing Right ✅ ; And Your Most Valuable Virtual Asset is… 🥁 ; A Pandemic Playbook for Medical Nonprofits 📒

Here's a question for you: Is employee engagement your most valuable virtual asset? 🤔

There are two ways to find out.

First, today on my blog, Brittany Hill (affectionally known 🥰as Brit-Bit at Selfish Giving HQ) at Accelerist has penned a post on this very subject. She discusses the benefits of employee engagement and three ways to develop it. You can read it here….

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Joe Waters Joe Waters

Is Employee Engagement Your Most Valuable Virtual Asset? 🤔[SPONSORED]

Employee engagement with social issues has become a must-have requirement to most profit-purpose partnerships because it’s just good for business. From profitability to greater consumer satisfaction, the measured impact that engaged employees can have on a business bottom line is undeniable.

They include…

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Joe Waters Joe Waters

Newsletter: The 2020 Virtual Events Research Report ✅ ; 5 Reasons to Over-Communicate with Your Audience (and What to Say) 📢 ; Should Nonprofits Invest in ‘Tiny Billboards’? 🤔

Two quick notes this week on COOL JOBS IN CAUSE (One of the most popular sections in my newsletter, especially these day!)

First, over the past few weeks, several readers have contacted me to advocate that I include salary information in my job postings. I think this is a good practice and reflects the larger trend of salary transparency that we're seeing around hiring.

Moving forward, I encourage you to submit positions with a salary or range of salary….

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Joe Waters Joe Waters

Newsletter: Charity Partnership Gone Awry May Topple Prime Minister 🇨🇦 ; Release the Kraken for Charity 🦑 ; Businesses Ramp-Up Round-Up Programs to Address Coin Shortage 🩳

Let's talk about the Read for Purpose Book Club 📚for a bit this week.

Whenever we announce our next book, hundreds of you click on the link to get the book. This is great, right? But when the day of the actual book club meeting arrives only a few of you show up.

This makes Megan and I sad - especially Megan. She openly wept at last week's book club meeting. It was really, really sad (and awkward). I even got a little weepy... 😉😂

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Joe Waters Joe Waters

Newsletter: Meet the Queen of Cause Marketing 👑 ; Mountain Dew, Country Time Cut Stimulus Checks to Causes 🏦 ; Time to Rethink the Humble Press Release ✍️

Tomorrow is our next virtual book club meeting! Join Megan Strand and me at 4pm ET (1pm PT) to discus How To Be An Antiracist by Ibram X. Kendi.

Register via this Zoom link to be part of the discussion. Or, watch the Facebook Live stream in our Read With Purpose group.

This is going to be a great meeting! Even if you haven't read or finished the book, join us. I guarantee you'll enjoy the conversation.

See you then! 📚

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Joe Waters Joe Waters

Newsletter: How to Build Partnerships in a Recession 🔨 ; It’s True! Virtual Events Can be More Valuable 💰; Are Value, Quality, Reliability More Important to Consumers Than Purpose? 🤔

Brittany Hill and the team at Accelerist did a little research and found that despite a devastating recession two-thirds of nonprofits plan to continue pursuing corporate partnership opportunities.

Does that include you?

If so, you'll want to join me, Brittany and Brian Lim, Director, Corporate Engagement, at MS Society of Canada at 3pm EDT on Wednesday, July 15th for How to Build Partnerships in a Recession….

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Joe Waters Joe Waters

Newsletter: How Shoppers Hear About Brand-Supported Causes 📣 ; Help for Partnership Professionals Looking for Work 💼 ; Aldi Sells Lemony Products to Benefit Alex’s Lemonade Stand 🍋

Are you a corporate partnership professional that's out of work? I want to try to help in two ways.

1. Let me know that you are looking. I've heard from many of you already and have forwarded several jobs to people - usually in advance of publishing them in my newsletter. I'd be happy to do the same for you. Just hit reply and tell me what you are looking for and include a link to your LinkedIn page so I can see your background.

2. Write a blog post or host a webinar with me. In speaking with different people, I've been really impressed with people's skillsets. Usually, they are very strong in one area, like account management, sales or marketing. I would love for you to share your expertise with my community in either a blog post and/or webinar. Just think about the opportunity….

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