①②③ Three things this week...

💰 Join me and Accelerist CEO Brittany 'Brit-Bit' Hill 💁🏻‍♀️ Tomorrow, May 12th @ 3pm EDT for the unveiling of the very latest research on giving at the register (aka Point-of-Sale fundraising).

Are you serious about cause marketing? If you are - and you should be! - you have to be serious about POS! Sign up now….

"When it comes to cause marketing, if you're not at least trying to land and execute a point-of-sale fundraiser, you're kind of wasting your time. You probably shouldn't be doing cause marketing in the first place."

👆This is what I tell people about cause marketing and point-of-sale.👆

Why?

Because point-of-sale (POS) is where all the money is, folks. Not focusing on POS when the right opportunity presents itself is like...

Elon Musk's buyout of Twitter will be bad news for the platform and the world.

This is too bad because you all know how much I like, use, and recommend Twitter Like you, I would also like to see a better world.

With the election in 2016 with the pandemic in 2020 I said the same thing: "It won't be so bad."

No more pollyanna for me. I'm preparing for the worse, and you should too.

I got two great questions last week....

🙋🏻Regarding my post on case studies, several readers asked: "Should I put my case studies on my web site?"

Yes! Last week, I pointed out that case studies help mostly in the middle and at the bottom of the sales funnel. However…

These days I'm writing a lot of case studies for partnership teams that are eager to use "social proof" to recruit more corporate partners.

It's a wicked smahht strategy.

Again and again, case studies come up as the #1 way to engage prospects - especially in the middle (evaluation) and at the bottom (conversion) stages of the sales (aka partnership) funnel.

Most nonprofits have enough happening at the top of the funnel - the awareness stage - for the initial attraction. What they lack is anything afterward to keep the process moving along and to the prospect engaged. That's where case studies can help….

Last week I shared an article on Twitter and commented that if enough of you showed interest in the research - by clicking on the link! - I would explain how it changed my thinking on how to use Twitter for partnership prospecting.

The article had nearly 60 "clicks" last week and was the fourth most popular link in my newsletter last week. So here's my explanation…

I think David Hessekiel is on to something.😮

(I should say on to something AGAIN because it was 20 years ago that he was "on to something" and founded the ground-breaking Cause Marketing Forum, which is now called Engage for Good.)

As corporate partnership professionals we're always looking for opportunities to raise money from businesses. A corporate grant here. A cause marketing program over there. You know the drill. But the truth is there is a whole ocean of money RIGHT IN FRONT OF US that we're missing….

Three things 🎶☘️🕒 this week...

🥳 Case study success story. A big shout-out to the gang at the National Park Foundation🏕 who did a great job creating a wonderful landing page to showcase the case studies I wrote for them. I love all the images and social media posts they included. Nice work, team!

👏 EFG is back to in-person! Can you believe the Engage for Good Conference is celebrating its 20th anniversary this year…

I came across the above graph when I was reading Big Duck's newsletter. You should really sign up for it. I always find something useful and interesting!

While Big Duck uses the graph to illustrate how your nonprofit should think about its audience when it comes to communications (a smahht strategy BTW), I also think it's applicable when your nonprofit is thinking about corporate partnerships too.

Let me explain….

I always assume that people aren't listening to me - it protects my fragile ego.😆 But I know of at least one person who is: Katie Price, Senior Director of Philanthropy at Second Helpings in Indiana.

Last month - on Valentine's Day no less 🥰 - Katie wrote to me:

"After reading your email for several years, we were finally able to put together our own corporate e-newsletter. I’m so thankful to you for this idea….

We've gotten some great questions for our Cause Docs clinic 🩺🥼 Tomorrow, March 2nd at Noon EST.

We have three distinguished partnership experts!

🔥 Diana Hovey, Senior Vice President, Corporate Partnerships, ShareOur Strength / No Kid Hungry.

🔥 Charisse Brown Marcus, President, Good Scout.

🔥 Stefanie Mathew, Vice President, Corporate Philanthropy & Partnerships, National Geographic Society.

You won't want to miss this clinic with the Cause Docs!👨🏻‍⚕️👨🏻‍⚕️

Two things this week...

🌍 Tomorrow morning is the big day for the only international conference dedicated to corporate-charity partnerships.

It's called Corporate Partnerships Everywhere and they have a great lineup of speakers planned for tomorrow.

🩺 The Cause Docs are back! Join us on Wednesday, March 2nd at Noon EST. To kick-off our first "clinic" of 2022, we are answering all your pressing questions on corporate partnerships. Ask away because our panel of three partnership goddesses has all the answers…

I'm excited to once again be apart of the only international conference dedicated to corporate-charity partnerships.

It's called Corporate Partnerships Everywhere and they have a great lineup of speakers planned for Thursday, February 24th…

Those numbers above? Those are my Open Rate, Click Rate and total Clicks from a recent newsletter. 🔥🔥🔥

For those of you who don't know...

Did you know that people all over the world read my Selfish Giving newsletter??? 🌎🌍🌏

It's true!

While most of my readers are right here in the United States, I boast readers from the United Kingdom, Japan, Brazil, Russia, India, South Africa and just about every other country in the world!

Cool, right? 🕶🧊

But one of my favorite readers abroad truly lives on the other side of the world. That person is Tasman Cassim, Senior Manager of Partnerships at the Black Dog Institute in Randwick, New South Wales, Australia…

⭐️A programming note for tomorrow: We are RESCHEDULING the Cause Docs 🩺clinic with Good Scout. I'll be in touch soon with a new date for the clinic on The Importance of the DEI in Corporate Partnership Alignment. Thanks for your patience! 🙏

⭐️A big thanks to the 161 people who joined us last week for Brittany Hill's presentation on The Top 3 Social Impact & Partnership Trends of 2022….

The Cause Docs are back! 👨🏻‍⚕️👨🏻‍⚕️🩺

Joining us on Thursday, January 27th at 2pm ET are HilIiary Turnipseed and Charisse Brown Marcus from the social impact consultancy Good Scout.

Whether you are a one-person department or a team of ten, Hilliary and Charisse will be answering your questions on the importance of the DEI lens in determining corporate partnership alignment…

Let's kick off the New Year right with a review of the top three social impact and partnership trends you and your organization need to know for 2022. 📈🥳

On Thursday, January 20th at 2pm ET, join me and Brittany Hill of Accelerist as we...