For the last two weeks, I've been talking about the Engage for Good Conference next month.

Two weeks ago, I talked about the conference and a special get-together I'm planning for people that sign up for the conference with this code:

👉🏻👉🏻 SGEFG 👈🏻👈🏻

(SG = Special Group!)

Last week, I made - what I thought - was a compelling case for why the conference was worth your time, energy, and money and how I could be your "Conference Concierge" next month. People loved that!

👉🏻👉🏻👉🏻 This week, I want to tell you about the workshop I'll be teaching at the conference on Thursday morning, May 18th. It's called: Creating Case Studies That Strengthen Your Programs: A Workshop For Businesses & Nonprofits….

Last week, I talked about my upcoming  triumphant return  🎺🎺🎺 to the Engage for Good Conference next month and a special get-together I'm planning for people that sign up for the conference with this code:

👉🏻👉🏻 SGEFG 👈🏻👈🏻

(SG = Special Group!)

The bottom line is that you should  register right now!  You'll also save $$$ as rates go up at the beginning of May.

But what's stopping you?

I think I know.

You're wondering if you should go.

"Joe," you ask, "Will it be worth the time, energy, and money?"…

I'm really excited to be heading back to the Engage for Good Conference next month.

It's been too long!

The EFG conferences in 2020 and 2021 were virtual, and last year's live conference fell on the same day as my daughter's graduation from college.

Boy, did I want to go last year. But family (and self-preservation 😬) always come first.

But I’m back in 2023, and I want to meet you!

Last week, I left you on a bit of a cliffhanger.

I told you about Todd Arrington, historic site manager at the James A. Garfield National Historic Site (JAGNHS) in Mentor, Ohio, and the tremendous job he's done building an audience on Twitter. He's amassed over 25,000 followers!

 You can read part one here.

📼 A bit of a review...

Building an audience - as Todd has done - is a critical first step on the road to success with corporate partnerships...and everything else….

If you've never heard of our 20th President James Garfield I wouldn't be surprised.

He only served for a few months before being shot by an assassin. He lingered for two months and died in September 1881. Still, he was an incredible man and showed great potential as a leader.

Whenever I read a history book I usually go down the rabbit hole on the subject. And reading about James Garfield was no different. I started exploring online and quickly discovered the National Park Service's  Twitter handle for the James A. Garfield National Historic Site in Mentor, Ohio….

I'm busy teaching at the New Strategies Forum at the McDonough School of Business at Georgetown University, but...

Tas Cassim from the Black Dog Institute has an important message about our case study presentation at Corporate Partnerships Everywhere, TOMORROW, Thursday, March 16th….

Last week, I talked about my upcoming presentation at Corporate Partnerships Everywhere on Thursday, March 16th.  Case study superhero Tas Cassim from Black Dog Institute in Oz and I will discuss case studies.

One of the reasons case studies are so darn effective is that they are helpful mid- and bottom-funnel. In short, when a prospect is beyond the awareness stage and is really considering partnering with your organization, case studies can move the conversation closer to a sealed deal.

👉🏻👉🏻 Today, however, I'm talking about top-of-funnel content for your partnership program because it's just as critical as case studies….

This week I want to tell you about my session on case studies. It's titled Write a Wicked Awesome Case Study & Close More Partnerships.

Joining me for my presentation is Tasman "Tas" Cassim, Head of Partnerships at Black Dog Institute in Australia.

Tas and I just finished creating TEN CASE STUDIES for his organization. I'll explain why case studies are so wicked awesome, and Tas will share his real-world experience working with a crazy Bostonian fighting for good as a CASE STUDY SUPERHERO!!!

🚨🚨During our presentation, Tas and I will share five critical insights on case studies…

I'm really excited to once again be a part of Corporate Partnerships Everywhere (CPE23)! Its theme this year is putting charities in the driving seat of corporate partnerships. I ❤️ that.

👉🏻 Here are my four reasons why you should be joining me at CPE23 on March 16th….

Denver Broncos quarterback Russell Wilson's Why Not You Foundation is in hot water after a story initially published in USA Today reported that only 25 cents of every dollar the foundation raised went to charitable activities.

The rest of the money went to employee salaries and high-profile fundraisers like a golf tournament that cost $860,000 but never raised any money.

Because of the paywall on USA Today, I suggest you read about this story in The Seattle Times.

👉🏻 I'm writing about the story today because of its connection to corporate partnerships and checkout charity….

Last week, my wife and I stopped by a local restaurant to pick up some takeout. Like most places we visit now, the cashier asked us to pay via a slick payment screen on the counter. After tapping the screen with her credit card, the screen gave my wife the option to leave a tip, which she did.

As we walked back to the car with our food, I asked why she had left a tip. After all, the cashier did nothing except hand us our food. "It asked me so I left a tip," she shrugged…

Two things this week!

➡️ First, don't forget TODAY'S webinar: Trends in CSR & Corporate Partnerships .

The fun begins at 1pm sharp and this webinar is FREE!

➡️ ➡️ Second, there was a lot of interest last week in creating corporate guidelines for partnerships. I provided two examples last week. Here are two more...

Let's face it folks: 2023 could be a tough year for corporate partnerships.

It could even be more challenging than trying to figure out what's next for HBO's hit TV show White Lotus.

Fortunately, I know a corporate partnership AND White Lotus expert. Brittany Hill from Accelerist…

Early last year I got an email from Tasman "Tas" Cassim, the head of corporate partnerships at Black Dog Institute (BDI) in Australia, about writing some case studies for his organization.

While I've spoken before to nonprofits in Australia, I had never worked with one!

I have to admit I was a bit nervous…

I'd wager a coffee (a fancy one too!) that you are not spending enough time thinking about how to get people to open your emails. With more and more emails flooding people's inboxes these days, how can you get yours to stand out and get opened?

One tactic that I believe has worked for me and others is using an "emoji identity" in my subject line.

For some time now, in the subject line of my newsletter I've used these emojis: 😈😇…

Happy New Year, everyone! 🍾🥂🥳

Before we leap into 2023, let's take one last look into the rear view mirror.

Below are the posts I wrote in 2022 in my "Note from Joe" section of my newsletter…

Just a quick note this week wishing everyone a very happy holiday season. Whatever you celebrate this time of year, I am wishing you the very best in health and happiness for the season and for the New Year.

I am very thankful for all of you! I count you all as a Christmas miracle!

Now, about that picture at the top. I haven't shared it in a few years. One of those precious kids is me circa 1972. The other is my really ugly identical twin brother, Jeff…

Last week I reported on CVS being accused of fundraising fraud at checkout. While I think its likely CVS will be vindicated of the charges, there are a few takeaways we should all keep in mind for future checkout charity programs.

1. Companies shouldn't soley rely on consumer donations. While CVS pledged to make up any shortfall for the $10 million they agreed to raise…